GLO kicks off its Loyalty Predictions 2025 series—its 3rd annual edition—which will run throughout February 2025. This year’s February series will feature 20 exclusive video interviews and articles with top loyalty experts spanning airlines, hotels, retail, mobility, loyalty solutions & technology and loyalty consulting. Read and watch new articles and interviews every day through February 2025
GLOThe Global Loyalty Organisation (GLO) kicks off its Loyalty Predictions 2025 series—its 3rd annual edition—which will run throughout February 2025. This year’s series will feature exclusive articles and interviews from with top loyalty experts spanning airlines, hotels, retail, mobility, loyalty solutions & technology and loyalty consulting.
The full GLO Predictions 2025 report, a comprehensive deep dive into key trends and forecasts for the year ahead, will be released at the end of February.
The Evolution of Loyalty: Insights from 2024
As loyalty programmes continue to evolve, 2024 was a year of digital transformation and heightened customer expectations. With mobile-first engagement on the rise, digital wallets and loyalty apps became essential tools for seamless transactions and reward redemptions. AI-powered personalisation took a leap forward, allowing brands to craft highly tailored offers that resonate with individual preferences.
Sustainability also played a pivotal role, particularly in the airline and travel sectors, where eco-friendly rewards and carbon offset initiatives gained momentum. Meanwhile, cross-industry partnerships flourished, with loyalty programmes expanding beyond their traditional ecosystems—hotels, airlines, and retailers collaborated to enhance the value of loyalty points across multiple brands.
What’s in Store for Loyalty in 2025?
Looking ahead, AI and machine learning are set to redefine personalisation in loyalty. Brands will leverage advanced data analytics to predict customer needs with greater accuracy, delivering real-time, hyper-personalised rewards. Additionally, gamification is expected to make a major impact, particularly in airline and retail loyalty programmes, attracting younger audiences who prefer interactive and engaging experiences over traditional point-based systems.
Cross-industry collaborations will continue to gain traction, integrating loyalty with retail, entertainment, mobility, and even gaming. Meanwhile, privacy and data security will remain at the forefront, as consumers demand seamless yet trustworthy interactions with loyalty programmes.
The Role of Technology and Budgets in 2025
With rising consumer expectations, loyalty budgets are anticipated to increase moderately, particularly in AI, gamification, and data-driven insights. Brands will need to justify their investments by proving long-term engagement and profitability. In addition, sustainability efforts are expected to expand, with more companies integrating green rewards and ethical loyalty practices.
Stay Tuned for Expert Predictions
Throughout February, GLO will share exclusive insights from loyalty leaders worldwide. Each interview and article will dive into emerging trends, challenges, and opportunities shaping the industry. Stay ahead of the curve by following the Loyalty Predictions 2025 series, and don’t forget to download the full GLO Predictions 2025 report when it launches at the end of the month!
Read GLO’s in-depth previous reports:
Global Loyalty Predictions 2024: Milestones, Innovation & Challenges, and
Global Loyalty Predictions 2023 report.
Source: GLO
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