AIRLINES & ALLIANCES

IAG Loyalty is hiring: Marketing Transformation Lead

Location: London, England, United Kingdom. Click inside to apply.

IAG

Click here to apply.

Who we are 🩵

We’re the people behind global loyalty currency, Avios, and home to three ambitious, growing businesses; IAG Loyalty, BA Holidays and The Wine Flyer. Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers.

We’re on a truly exciting journey of growth and transformation – we’re going places! This is where you come in.

The opportunity ✨

We want you to build the foundation that reinforces and supports all of our marketing and customer journey initiatives. This is a brand new, high profile role which is all about designing and implementing the processes, technologies and methodologies that power our overall marketing strategy and increase our success.

You’ll lead and coach a small team of equally capable and enthusiastic Transformation Managers, using your leadership qualities to develop and retain best in class talent and accelerate team capability and performance.

This is a career-defining opportunity that truly allows you to make a substantial impact on the ongoing success of the business

What you’ll get up to 🌠

Process Optimisation: You’ll help us optimise our marketing processes and make us even more effective and efficient through fully developing and embedding our Agile philosophy and marketing practices (with our Agile Coach), defining how we optimise our Go To Market strategies. You’ll oversee the creation and maintenance of all documentation including but not limited to playbooks and reference materials.

Marketing Automation and Effectiveness: You will need to be able to help us deliver increased marketing automation and engagement, exploring tools and techniques that, for example automate content across various platforms, bringing us new innovation capabilities through your extensive network of suppliers and knowledge of the latest / upcoming technology that will help us power our growth. As technology changes and opens new possibilities, you will lead our company approach to adoption.

Strategy / cross functional collaboration: We’re also counting on you to bring your cross functional collaboration abilities to ensure that customer insight is shared between VOC, Marketing, Data and UX to create widespread understanding of our customers from a marketing perspective to inform decision making and campaigns.

Contact Strategy and Test and Learn: Strategically you will inspire those around you to deliver the best customer contact strategy through cross touchpoint customer journey mapping, collaborating with Product Teams to define and design UX Improvements and rapid test and learn.

You’ll understand how to optimise member engagement by testing new marketing strategies and content A/B or multi-variant testing as well as broader marketing theory such as Behavourial Economics principles to deliver industry beating results.

Results, Insight and Analytics: Last but not least you will be fanatical about our Marketing Transformation journey and the results we are generating.

You’ll work with our data team to ensure marketing needs are met in the collection, organisation and analysis of data through a variety of tools and platforms, and that we have centralised data repository from various sources (social, Avios.com, Reward App, CRM, email tools etc)

You’ll collaborate with Customer and Data teams to understand marketing impact on customer engagement, including owning our transformation narrative and wider agenda, updating and reporting to the broader organisation.

What we need from you 💡

• You’ll have solid previous experience in a lead role within a Marketing function
• You’ll have experience of end-to-end marketing technology implementation projects
• Solid awareness of leading martech solutions in practices such as CRM & Personalisation/Content Mgmt/Ad Tech/Optimisation/Tracking/Analytics/Attribution
• You’ll be passionate about your area of expertise, keeping abreast of current/ future trends and best practice in the industry
• You’ll be open and collaborative, with the ability to work with and positively influence stakeholders

The role has a blended base, between our Central London office and home. We trust you to make the right decision about the type of work that is best done in each location. We expect you’ll achieve a 50/50 split between the two and there may be times where you’ll want to visit our other locations to tell their stories, too (fully reimbursed).

We Might Not Be Right For You If

• You’re looking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review.
• You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.

If you think you have what it takes but don’t meet every single point above, please do still apply. We’d love to chat and see if you could be a great fit.

And in return? You’ll get access to a whole host of travel, Avios, healthcare benefits and more. Find out more here.

Equity, Diversity and Inclusion at IAG Loyalty
Our vision, ‘to create the world’s most rewarding experiences,’ applies not only to our customers but for our colleagues too. It’s about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.

Source: IAG