Jabra, an audio equipment manufacturer, uses an innovative approach to post-purchase journeys that demonstrates the bridge to close this manufacturer-to-end-user data gap. In doing so, they have unlocked insights and driven incremental revenue growth through marketing automation powered by Optimove. This case study unveils how brands can turn direct end-user connections into opportunities for engagement and growth.
GLOLatest Optimove Article dives into how the audio solutions leader navigates Post-Purchase Journeys in a marketplace-dominated landscape.
Why it Matters:
Most manufactured consumer products are sold through third-party retail platforms like Amazon or eBay. Brands do not have direct access to their end-user customer data. Jabra, an audio equipment manufacturer, uses an innovative approach to post-purchase journeys that demonstrates the bridge to close this manufacturer-to-end-user data gap. In doing so, they have unlocked insights and driven incremental revenue growth through marketing automation powered by Optimove. This case study unveils how brands can turn direct end-user connections into opportunities for engagement and growth.
The Big Picture:
- Manufacturers of consumer brands face challenges in capturing end-user data and fostering loyalty when purchases occur through third-party platforms.
- Jabra’s post-purchase journey strategy highlights the importance of personalized interactions in bridging this gap.
- Leveraging end-user data and targeted communications can drive engagement and revenue growth.
- Turning blind spots into opportunities for engagement and growth is crucial for navigating modern marketing landscapes.
Read the full article here
Source: Optimove
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