Location: London, London, United Kingdom. Click inside to apply
American ExpressID: 24001839
Job Description
Work Location Options:
Hybrid
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let’s lead the way together.
This is an exciting opportunity to join Customer Engagement & Network Marketing within the International Card Services, UK Performance Marketing team.
This role is responsible for growing SBS cardmember engagement and spend through delivery of a multi-channel marketing programs, with a focus on spend enablement, perception of coverage and retention.
The successful candidate will create best-in-class communication experiences throughout the customer funnel, utilising data and insights to drive impactful results within the Small Business customer base.
How will you make an impact in this role?
- Execute and deliver the SBS Customer communications strategy, focused on driving spend engagement and loyalty within the SBS Cardmember base.
- Forging close relationships with internal teams and external stakeholders, including SBS account management, B2B partnerships, UK Merchant Services, Commercial Product, ICS CoE, as well as external creative & marketing agencies
- Execute campaigns to drive customer engagement with new merchant signings, Amex Offers, embedded benefits, and retention campaigns to support organic growth
- Partner with ICS analytics & finance teams to identify customer insight, as well as commercial growth opportunities
- Engage with relevant product, benefit and marketing stakeholders to ensure our marketing campaigns are aligned and prioritised every quarter
- Monitor and report on organic spend behaviour, the external landscape and campaign performance and producing regular educational updates for stakeholders
- Partner closely with ICS COE and analytics team to leverage international marketing best practices and develop automated targeting marketing content delivery
- Subject matter expert in communication capabilities including CMS and iMH processes
Minimum Qualifications
- Previous experience executing marketing communications across all BTL channels – including Email, Print, App and Social Media
- Ability to use data and insights to set campaign objectives, track performance and test and learn new approaches to communications
- Awareness of Small Business cardmember’s needs and requirements, and have the curiosity to seek out customer perceptions to inform decision making
- Ability to build strong relationships and collaboration to drive cross-functional business outcomes
- Passionate at delivering strong, compelling communications, with a curiosity to learn and optimise
- Strong attention to detail, including proof-reading and application of copy and language to deliver clear and engaging Customer communications
- Experience of working with and managing third-party agencies, driving value and quality
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
