The program, named "UA Rewards," was unveiled on July 31st, allowing individuals aged 16 and above to sign up for free on UA.com, UA MapMyRun, or the UA App. Upon registration, members can accrue points through various activities such as writing product reviews, making purchases, participating in UA MapMyRun challenges, and shopping during their birthday month.
Under ArmourUnder Armour has introduced a novel loyalty and rewards initiative for customers in the United States, aiming to enhance brand interaction while enabling consumers to enjoy savings on their preferred products.
Stephanie Linnartz, President and CEO of Under Armour, expressed excitement about the launch of the company’s inaugural loyalty program, highlighting the strong engagement of consumers with the brand. She emphasized that UA Rewards would foster deeper connections with customers, providing them with the value and perks they desire. Linnartz emphasized the diverse offerings of UA Rewards, including access to exclusive experiences and wellness content featuring celebrity athletes.
The program, named “UA Rewards,” was unveiled on July 31st, allowing individuals aged 16 and above to sign up for free on UA.com, UA MapMyRun, or the UA App. Upon registration, members can accrue points through various activities such as writing product reviews, making purchases, participating in UA MapMyRun challenges, and shopping during their birthday month.
Accumulated points can be redeemed for a range of benefits, including member-exclusive offers, monthly sweepstakes, access to new product releases, or exclusive experiences. Members also have the option to apply points towards future purchases, with plans to introduce the ability to donate points to organizations like Good Sports or Positive Coaching Alliance.
Exclusive privileges for UA Rewards members encompass early access to new Under Armour products, including items from Curry Brand and Project Rock, along with the opportunity to stay informed about upcoming events through their digital UA rewards account. Additionally, members gain access to exclusive videos featuring insights from Under Armour athletes and trainers, offering expert guidance on enhancing athletic training and physical performance.
To celebrate the program’s launch, Under Armour offered all enrollees by August 2nd the chance to win an exclusive VIP experience package with NBA star Stephen Curry, including a fully-covered trip to meet him in person. Furthermore, individuals who enrolled by October 31st were eligible to win free Under Armour gear for a year, valued at $6,000.
In 2020, Under Armour underwent a significant transformation towards a consumer-direct approach by consolidating its app ecosystem and unifying under a single e-commerce platform. This strategic move involved divesting MyFitnessPal and discontinuing the Endomondo digital fitness platform, underscoring the company’s commitment to enhancing its consumer experience and brand focus.
Source: GLO
