SAP Emarsys sought to answer these inquiries and more in our 2023 Customer Loyalty Index research report. This annual report, now in its third year, draws upon research conducted between August 17 2023 to August 23 2023 on 10,057 general respondents across the US, UK, Australia, and Germany. The result of this research tells us a great deal about customer loyalty in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers.
SAPSAP Emarsys latest 2023 Customer Loyalty report is searching for answers to the following questons: what does loyalty look like from the customer perspective? What do today’s customers think and feel about loyalty? And what does it take to actually earn and secure their long-term loyalty?
This annual report, now in its 3rdyear, draws upon research conducted between August 17 2023 to August 23 2023 on 10,057 general respondents across the US, UK, Australia, and Germany. The result of this research tells us a great deal about customer loyalty in today’s world of digital-first retail, always-on commerce, and increasingly in-control consumers. It also reveals how changes in global and economic conditions have impacted which brands consumers are loyal to, and how they demonstrate loyalty.
Red full report here
Source: Emarsys
