New Gulf Pay platform will offer customers discounts and promotions throughout its fuel retail network.
GLOGulf Oil has relaunched its Gulf Pay app with the aim of providing discounts and promotions to both new and existing users. The company collaborated with Stuzo to revamp the platform and introduce various features. One notable addition allows the brand to monitor its current share of program member Wallet Capacity and systematically capture additional Wallet Opportunity.
This new feature is intended to expand the app’s user base, increase engagement rates, and boost fuel and in-store transactions across its network of operators.
Nikki Fales, Vice President of Marketing & Payments at Gulf Oil, expressed enthusiasm about the partnership with Stuzo, describing it as a transformative development. With Stuzo’s Wallet Steering solution, they gain valuable insights into consumers’ fuel purchasing behavior, enabling them to leverage real-time data to target individuals with highly personalized offers and drive increased fuel sales.
The revamped app offers a new everyday savings feature, providing a discount of 3 cents per gallon of fuel for fully enrolled program members who make purchases using Gulf Pay as their payment method. Additionally, new program members and those transitioning from Gulf’s previous app will enjoy a one-time rollback discount of 15 cents per gallon of fuel.
Source: Gulf Oil
