Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, with over 30mn members, has joined the new international loyalty entity, Global Loyalty Organisation (GLO). As a key member of the organisation – Emirates Skywards continues to demonstrate its strong commitment to leadership in loyalty and customer experiences.
GLOLondon, April 6, 2023; Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has joined the new international loyalty entity, Global Loyalty Organisation (GLO). As a key member of the organisation – Emirates Skywards continues to demonstrate its strong commitment to leadership in loyalty and customer experiences.
Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, commented: “We’re very excited to see Emirates Skywards taking an active part at Global Loyalty Organisation – an entity that brings together the largest global loyalty players. Our customers can significantly benefit from fresh perspectives, stronger partnerships and innovation in loyalty and customer engagement. We look forward to helping shape the discussion and direction of the future of global loyalty in commercial airlines engage with the broader GLO community.”
Anastasia Levashova and Dilek Glenister, co-founders of Global Loyalty Organisation, said: Emirates Skywards are one of undisputed global leaders in consumer loyalty and have delivered stellar global expansion in parallel to building one of the most recognised and valued brands and loyalty programs in airline sector. Emirates leadership team’s unparalleled knowledge and insights of loyalty programs, technology solutions and latest innovations will benefit all members of Global Loyalty Organisation’s network. We are delighted to welcome Dr Nejib Ben Khedher, and Emirates Skywards’ marketing leadership team to the GLO community. We are looking forward to their insights and contribution to GLO’s debates and initiatives on best practices and innovation in loyalty industry.”
Global Loyalty Organisation – www.globalloyalty.org – is a global professional network of specialists in loyalty, rewards, consumer engagement and loyalty innovation, uniting companies across travel, hospitality, retail, finance as well as loyalty technology. Its key objectives are to promote partnerships, growth, and loyalty innovation among members and drive CX and Loyalty standards globally via GLO News and Solutions – a platform which shares news, insights, interviews & latest industry reports for members, as well as loyalty technology expertise, roundtables and training supporting members’ growing businesses, building stronger brands, and deepening relationships with their customers.
Emirates Skywards has more than 30 million members worldwide. The loyalty programme offers four tiers of membership: Blue, Silver, Gold and Platinum, with each tier earning exclusive privileges. Emirates Skywards members earn Skywards Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands.
Skywards Miles can be redeemed for an extensive range of rewards, including flight tickets on Emirates and partner airlines, flight upgrades, hotel stays, tickets, hospitality at sporting and cultural events, tours and money-can’t-buy experiences. For more information, visit www.emirates.com/skywards.
Source: GLO
