Panera is the first restaurant chain to offer Amazon One’s new loyalty linking capability, allowing guests to take full advantage of their MyPanera loyalty program, as well as pay for their purchases with just their palm.
GLOPanera Bread is partnering with Amazon to integrate Amazon’s palm recognition technology, Amazon One, into their MyPanera loyalty program. Customers will now be able to link their MyPanera loyalty memberships to their Amazon One profiles, allowing them to easily identify and pay for purchases using just their palm. Panera is the first restaurant chain to offer this new loyalty linking capability, which is expected to enhance the customer experience and increase engagement with the MyPanera loyalty program.
Further, in an interview with PYMNTS, George Hanson, who is the Senior Vice President and Chief Digital Officer at Panera Bread, explained how the company’s new Amazon One pay-by-palm technology aligns with the brand’s loyalty goals. Hanson noted that the brand is incorporating digital capabilities into its non-digital channels, such as the point of sale (POS) and contactless dine-in, to provide customers with digital convenience across channels. The focus of this rollout is on driving loyalty program engagement, with the brand only making the capability available to its members. Panera’s success in its loyalty program is due to the brand having gotten into the digital loyalty space early on, allowing it to understand consumers’ preferences and habits. The brand’s recent move to extend its coffee and tea subscription into the Unlimited Sip Club has led to a significant increase in loyalty adoption, usage, and retention.
