The PAYBACK bonus program and Alnatura, an organic retailer, have extended their successful partnership. The partnership aims to promote joint growth, including the expansion of digital products and services.
GLOThe PAYBACK bonus program and Alnatura, an organic retailer, have extended their successful partnership. Florian Wolfframm, VP Retail Sales & Marketing and member of the PAYBACK management team, expressed delight at Alnatura’s vote of confidence, and is convinced that they will be able to increase the benefits for customers and connect them more strongly with Alnatura in the future. The collaboration has been ongoing for over a decade, with PAYBACK customers earning points for purchases of organic food, natural cosmetics, and organic textiles at Alnatura stores and through its delivery service. The partnership aims to promote joint growth, including the expansion of digital products and services. The PAYBACK app is particularly popular among Alnatura customers because it allows them to collect and redeem points, activate coupons, and make mobile payments simultaneously. Alnatura also emphasizes the importance of collecting points for charitable causes. Every month, the Alnatura customer magazine presents a new aid project from the PAYBACK world of donations. Petra Schäfer, Managing Director of Alnatura, emphasizes that digitization and mobilization are becoming increasingly important in food retailing. PAYBACK enables them to expand their reach and provide customers with suitable offers through relevant channels while promoting organic farming, the most sustainable form of agriculture.
