In a press release Union Coop, based in Dubai, UAE, announced that in 2022, its loyalty program "Tamayaz" had 764,385 enrolled customers, accounting for 80% of total sales that year.
GLOIn a press release Union Coop, based in Dubai, UAE, announced that in 2022, its loyalty program “Tamayaz” had 764,385 enrolled customers, accounting for 80% of total sales that year. The cooperative offers two categories of cards, “Gold” for shareholder customers and “Silver” for non-shareholder customers. By the end of 2022, the number of Gold cardholders reached 34,223, while the number of Silver cardholders reached 730,162. Tamayaz cards are available for free at all Union Coop branches and can be registered and activated online. Customers can also obtain them from the “Customer Happiness” center in any branch. The program allows customers to earn loyalty points while making purchases at Union Coop, and they can redeem these points for discounts on future purchases. Gold Tamayaz cardholders can redeem 3,000 points for AED 50, while Silver Tamayaz cardholders can redeem 4,000 points for AED 50. Customers can redeem their points at any Union Coop branch physically or online through the Union Coop Online Store (Smart App) and E-commerce web store. The loyalty card also allows customers to track their purchases, online orders, and receive smart invoices, among other features. Union Coop plans to launch more offers on products to enhance the customer experience and retain their confidence in the cooperative’s competitive position in the market.
