e& has formed a strategic alliance with Mastercard. This partnership will bring about numerous advancements in technology and enhance the user experience for individuals and businesses in 16 markets located in the Middle East, Asia, and Africa. These improvements will be seen when using digital financial services offered by e& operating firms, which will be powered by Mastercard's capabilities.
GLOE& and Mastercard have joined forces to provide customers and businesses in 16 markets across Asia, the Middle East, and Africa with new and user-friendly digital financial services powered by Mastercard’s capabilities. Customers will have access to innovative payment options for various lifestyle activities, personalized offerings, and opportunities to engage with multiple brands. Mastercard will integrate digital payment services and tools into people’s everyday lives, thereby enhancing their user experience and promoting greater agility and flexibility in business operations. The benefits will apply to both in-store and online purchases, as well as simple, safe, and convenient remittance payment options for international money transfers. E& International CEO, Mikhail Gerchuk, says that the partnership aims to provide the necessary financial offerings for customers in the digital age. Mastercard aims to bring one billion people, including 50 million MSMEs, into the digital economy by 2025, with a focus on 25 million women entrepreneurs. E&’s strategy is to accelerate growth through a resilient business model that represents the group’s main business pillars. The e& life platform offers next-generation technologies for entertainment, retail, and financial technology, while e& enterprise focuses on innovative digital vertical value propositions for governments, large-scale enterprises, and corporates. Finally, e& capital drives new investments, maximizes shareholder value, and strengthens the group’s global presence.
