The partnership offers loyalty members a lot of opportunities to be rewarded at every touchpoint of their journey
GLOALL – Accor Live Limitless, Accor’s loyalty programme and ITA Airways signed their partnership by launching the Two-Way Conversion Offer. This dual reward scheme, starting from January 26th, 2023 will allow mutual members of their respective loyalty programmes the opportunity to make travel experiences richer and more rewarding.
The conversion offer will allow ALL Reward points and VOLARE points to be easily transferable. Members of ALL can earn Reward points when flying with ITA Airways by converting 4,000 VOLARE points into 1,000 ALL Reward points. Points can then be redeemed for hotel stays globally to reduce the amount of the bill or for room upgrades. Members can also use their points all year-round to access with their beloved ones to VIP suites for major sporting events, culinary master classes, exclusive jazz concerts, and many more memorable moments like a candlelight ballet dedicated to Tchaikovsky at the Teatro Ghione of Rome.
Concurrently, ALL members can choose to convert their Rewards points into VOLARE points to benefit from tickets or service class upgrades with ITA Airways, with every 4,000 ALL Reward points equivalent to 5,000 Volare points.
This partnership allows members of both programmes to get benefits throughout a network of more than 51 routes serviced by ITA Airways and over 5,300 Accor hotels and resorts globally (83 in Italy), the opportunity to participate in a wide range of meaningful and inspiring experiences curated by Accor and facilitated by powerful partnerships, and the chance to boost their points and miles balance faster. Members will be able to redeem their points for hotel stays globally and for a suite of Limitless experiences, such as concert, football games but also mobility services, tours and activities at home or at destination.
“We are proud to partner with ITA Airways, the leading airline company in Italy. Italy is among the most beloved and visited countries on the planet; it is thus one of our priority markets for experience, partnership, and hotel development. This partnership with VOLARE, ITA Airways’ loyalty program illustrates the importance this country holds for Accor and its members. The introduction of this dual reward scheme will enable both ALL – Accor Live Limitless members and VOLARE members to benefit from a richer value proposition coupled with unrivalled services. Partnership with ALL will also give access to VOLARE members to an eco-system with lots of point accumulation and redemption opportunities. Our ambition is to offer a wide variety of rewards, services, and experiences,” said Ian Di Tullio, Chief Commercial Officer Accor Europe.
VOLARE
VOLARE, ITA Airways’ loyalty program, is ever growing and has now reached a membership of more than 800,000, with new commercial partnerships to enhance its overall travel experience. Looking to offer broader choice and flexibility, VOLARE aims to customise travel and is forging commercial agreements with leading companies in the tourism sector and beyond. After the launch in August of the “Our Partners” section on the official ita-airways.com website, VOLARE now welcomes various brands offering members not just discounts and exclusive benefits but also the chance to earn Volare points at each purchase.
Moreover, as of September, VOLARE program members can also convert the points they have already earned into the partner services.
For business travel, the new VOLARE Corporate program is now providing benefits for the employees of companies that have formalised commercial agreements with ITA Airways and the most flexible offers.
About Accor
Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and
economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder- built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels’ guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
About ITA Airways
ITA Airways is a company totally owned by the Italian Ministry of Economy and Finance for the exercise of business in the air transport sector. ITA Airways aims at creating an efficient and innovative air carrier that will become a reference point in providing Italy with quality connectivity both in terms of international destinations, thus boosting tourism and foreign trade, and within the Country, also taking advantage of the train-air integrated mobility. ITA Airways will place the best customer service at the center of its strategy (through a strong digitization of processes that ensure a best-in-class experience and personalized services), combined with sustainability, in its environmental (new green and technologically advanced aircraft, use of sustainable fuels), social (equality and inclusion for a gender-neutral company) and governance (integration of sustainability into internal strategies and processes) aspects. ITA Airways is a member of SkyTeam alliance as of October 2021.
