On loyalty: 42% of survey respondents indicate that loyalty perks - such as earning/redeeming points and loyalty benefits - will matter to them in 2023. ... Increased engagement is expected with member-only opportunities like quarterly promotions, co-branded American Express credit card offers and more.Â
GLOFollowing both qualitative and quantitative research, four consistent themes emerged that articulate the desires, preferences and passions of the 2023 traveler.
1. People will turn to travel for deeper, more engaging, human experiences and connections.
Travel is a gateway to discovering different cultures and perspectives and, in 2023, people will focus on travel as a way to create deeper connections with friends, family, colleagues, customers, cultures and the earth. There will be a rising interest in unique and engaging experiences, design and food & beverage programs, especially ones that connect the traveler to the local communities.
2. People will recognise authentic travel as an essential part of their wellness routine.
As the world emerged from the pandemic, people reconsidered what “wellness” meant in their lives – considering areas of mindfulness, emotional well-being and sleep, in addition to nutrition and fitness. In 2023, travelers will further prioritize travel with wellness in mind, looking for accommodations, destinations and authentic travel experiences that address their holistic wellness needs.
3. Travelers will want to be taken care of more than ever.
Next year, there will be a renewed appreciation for the most basic tenet of hospitality: to feel cared for. Travellers will be loyal to those brands and partners that fill this emotional and physical need and welcome moments of personalisation or recognition for their loyalty.
42% of survey respondents indicate that loyalty perks – such as earning/redeeming points and loyalty benefits – will matter to them in 2023. … Increase engagement is expected with member-only opportunities like quarterly promotions, co-branded American Express credit card offers and more.
“As many business travel road warriors fall back in love with travel in 2023, we know we need to do our part to care for and address the needs of our guests and valued Hilton Honors members. Right now we are feelign friction between the pull of wanting the travel experiences of the past and the push towards innovations of the future – and that’s goign to drive change in exciting ways”, according to Jennifer Chick, Senior VP and Global Head, Hilton Honors & Customer Engagement, Hilton.
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2022 spotlighted the pet friendly travel that saturated the world, seamingly overnight. This year respondign to this demand, Hilton and Mars Petcare expanded their partnership itn eh US across Hilton’s seven pet-friendly brands … Going into 2023, the “pet-friendly” booking filter is expected to hold steady as the no3 most engaged booking search filter on Hilton.com … Between Q1 and Q3 2022, Hilton saw double-digit growth in bookings from travelers using the “pet-friedly filter” or pet landing pages on Hilton.com.
4. Travelers want frictionless travel innovations that are both technology‑ and human‑led.
While technology often powers the day-to-day, people provide relatability and personalization. To reduce travel’s strongest tension points, travelers will utilize new technologies, like enhanced online booking options and app-based solutions to make travel easier but continue to want excellent customer service through personalized guest engagements, tailored corporate contracts and unique event activations.
