The global culinary tourism market size is estimated to increase by USD 126.28 billion from 2022 to 2027. The market's growth momentum will accelerate at a CAGR of 17.45%.
GLOTechnavio categorizes the global culinary tourism market as a part of the global hotels, restaurants, and cruise lines market. The parent global hotels, resorts, and cruise lines market covers companies engaged in operating hotels, resorts, and cruise ships, including travel agencies, tour operators, and related services. The global culinary tourism market size is estimated to increase by USD 126.28 billion from 2022 to 2027. The market’s growth momentum will accelerate at a CAGR of 17.45%.
To help companies evaluate and develop growth strategies, the report outlines –
- Key purchase criteria
- Adoption rates
- Adoption lifecycle
- Drivers of price sensitivity
Vendor Landscape – The global culinary tourism market is concentrated, with the presence of several global as well as regional vendors. A few prominent vendors that offer culinary tourism in the market are Butterfield and Robinson Inc., G Adventures, Gourmet On Tour Ltd., Greaves Travel Ltd, Heritage Group, India Food Tour, International Culinary Tours, Lindblad Expeditions Holdings Inc, The FTC4Lobe Group, The Travel Corp, Top Deck Tours Ltd, TourRadar GmbH, and ITC Ltd and others.
The global culinary tourism market is at its growing stage. This implies that the market in focus is characterized by a rising preference for culinary tourism, an increase in integrative culinary and cultural events, and the positive influence of digital media on culinary tourism.
Technavio has segmented the market based on application (food festivals, culinary trails, cooking classes, and others), product (domestic and international), and geography (Europe, North America, APAC, South America, and Middle Eastand Africa).
- The world’s culinary tourism market was dominated by the food festival category, and this trend will last throughout the forecast period. Food festival offers tourists a whole new level of experience that focuses on attending culinary events and enjoying various food festivals. People who travel the world in search of culinary experiences to deepen their understanding of food culture or lifestyle also participate in food festivals. Thus, the food festivals market category in the global culinary tourism market is expected to grow throughout the forecast period due to rising food tourism activities.
By geography, the global culinary tourism market is segmented into Europe, North America, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global culinary tourism market.
- Europe will account for 32% of the market’s growth during the forecast period. Culinary tourism is growing in popularity, particularly among leisure and recreational travelers. The top countries in Europe for culinary tourism are Germany, France, and the UK. The main reasons propelling the market’s expansion in this region include the rise in the number of culinary tourists visiting and the accessibility of luxury cruise experiences. During the projection period, the overall market in Europe is anticipated to rise due to the rising desire for travel experiences, particularly among baby boomers and millennials.
Leading Drivers – The rising preference for culinary tourism is notably driving the market growth. Many people are switching from traditional tourist activities to luxurious tourism, which includes gourmet tourism. Some of the most popular travel locations are the US, the UK, Germany, France, China, Australia, and Spain. During the projection period, it is anticipated that these nations would have an increase in domestic and international travelers from all over the world, which will help the market develop. The development of tourism infrastructure in developing nations like Sri Lanka, India, and Mexico is also anticipated to boost market growth throughout the forecast period.
Key Trends – Focus on data harnessing for personalized guest experience is the key trend in the market. In order to maintain their market shares and offer customers fresh, cutting-edge services, restaurants and hotels are constantly coming up with new strategies. Additionally, some hotels look up the social media accounts of VIP guests to learn more about their tastes. Similar to other businesses, hotels use surveys, internet browsing habits, purchase histories, marketing engagement, and loyalty programs to draw in and keep customers. Additionally, several hotels, including the Four Seasons chain of making accommodations for late or early arrivals so that tourists can get right to work on their plans without having to lose time. These actions performed by hotels are anticipated to increase demand during the forecast period.
Major challenges – The growing threat of terrorism among tourists is the major challenge impeding market growth. The growing incidence of terrorism has a negative impact on the worldwide travel and tourist industry. Terrorist attacks have been common in Manchester, London, and Barcelona over the previous five or six years. Terrorism leads to increased border clearance, including delays and more thorough inspections. It also raises the price of reinsurance and insurance. Passenger fares also rise due to the rising military, technological, and other expenditures for border and airport security, as well as for intelligence and law enforcement. Therefore, the high cost of traveling combined with people’s life-threatening worries may hinder the market’s ability to increase its revenue throughout the projection period.
