JetBlue Airways has announced improvements to its loyalty program True Blue. The New York-based carrier announced on December 7 it’s expanding its elite Mosaic programs and creating a level of mileage accumulation named tiles that enables customers to obtain perks before reaching mosaic levels of flying.
JetBlueetBlue (NASDAQ: JBLU) announced a new TrueBlue® loyalty program that offers new perks and more choices as an increasing number of customers look to JetBlue as a trusted source for travel beyond just flights. The new program maintains most of TrueBlue’s signature perks that customers have come to love while also allowing TrueBlue members new opportunities to earn perks and status along the way. The more ways customers interact with JetBlue, the more perks they can earn. From JetBlue Vacations hotel and cruise packages, to cars, stays and activities from Paisly, to many JetBlue flight extras and add-ons, and purchases on all JetBlue credit cards, everyone from infrequent travelers to road warriors can find ways to earn and redeem in JetBlue’s loyalty program.
Program features:
- Tiles become the new way to track and measure progress toward Mosaic status JetBlue’s most loyal group of travelers.
- Customizable Perks You Pick, available to more TrueBlue members without Mosaic status, will reward more travelers sooner.
- Multiple levels of Mosaic, each with Mosaic Signature Perks and Perks You Pick, bring expanded perks to JetBlue’s most loyal customers.
- Combined spend counts with all JetBlue credit cards. Add up JetBlue travel spend and any JetBlue credit card spend to unlock perks.
- New JetBlue credit card enhancements on select cards bring new perks to cardholders.
The new TrueBlue will still carry over many of the features customers know:
- All TrueBlue members will continue to earn TrueBlue points on JetBlue and eligible American Airlines flights, and can redeem those points for award travel on JetBlue, including any seat at any time, with no blackout dates or expiration dates.
- TrueBlue points will never expire.
- Use Cash + Points to pay for JetBlue flights and JetBlue Vacations packages.
- Pool points with family and friends.
- Earn 2X points on jetblue.com or the JetBlue app.
- Select reciprocal loyalty benefits for Mosaic members traveling on American Airlines.
The new program is set to go live in spring 2023.
View the full release here: https://www.businesswire.com/news/home/20221207005307/en/
