Lightspeed's marketing and loyalty technology, powered by Marsello and GiftUp includes omnichannel customer experience across in-store and online.
GLONeal’s Yard Remedies has used Lighspeed’s one-stop commercial platform to provide omnichannel experience for its customers shopping in-store and online accross 44 UK stores. The solution will be also avaialible worldwide and includes Lightspeed’s marketing and loyalty technology, powered by Marsello and GiftUp.
Neal’s Yard Remedies head of data and technology Paul Stephens commented: “By choosing Lightspeed we were able to ensure that not only did we have the ability for omnichannel loyalty across our different selling channels, but we could also ensure that our retail staff had an easy-to-use POS system. We were also able to build up our customer data set; the guys in the back office have a very simple platform to maintain and there’s a very rich API data set for us to use”.
Lightspeed SVP and MD Adrian Valeriano commented: “Having a customer like Neal’s Yard is a testament to the robustness and flexibility of our platform. Lightspeed has the breadth and depth of functionality to support a company that sells across multiple channels and stores.”
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