GLO Loyalty Predictions 2025 Episodes 11,12 - One prediction for the loyalty industry in 2025 • Amadeus Interview: Altaf Rizvi, Head of Travel Experience • GLO/ Comarch Consumer Report (German version) • Qantas • Korean Air • Delta • Air India • Emirates • Lufthansa • IAG • American Airlines • Southwest Airlines • Alaska Airlines • Wyndham • Marriott • IHG • PAYBACK • Oracle • RedBull Racing • Mastercard • BILT • Loyalty Technology • Loyalty Reports • Loyalty Jobs & Careers.
GLOGLO Featured:
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GLO / Comarch Studie zu Loyalty-Trends 2025 – KI, Nachhaltigkeit & Datenschutz (in German) GLO / Comarch Studie zu Loyalty-Trends 2025 – KI, Nachhaltigkeit & Datenschutz (in German). Erfahren Sie im Studienreport mehr über: Die wichtigsten Beweggründe für den Beitritt zu Loyalty-Programmen. Regionale Unterschiede und globale Trends von DACH, Europa bis Amerika. Die Bereitschaft zur Datenfreigabe für personalisierte Angebote. Das Potenzial nachhaltiger Produkte zur Steigerung der Kundenloyalität
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GLO Predictions 2025: One prediction for the loyalty industry in 2025 – Ep. 12/12 Featuring: Mehdi Hemici, Accor • Nejib Ben Kedher, Emirates • Kristi Gole, Global Hotel Alliance • Begum Kaya Cizmeci, Pizza Hut Global Brand Team • Brendan Boerbaitz, Deloitte Consulting LLP • Araz Aliyev, Azerbaijan Airlines • Altaf Rizvi, Amadeus • Andrea Pinna, Radisson Hotel Group •Tony Piedade, CEO, Loyalty Lighthouse
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GLO Predictions 2025: One prediction for the loyalty industry in 2025 – Ep. 11/12 Featuring Klaus Walther, Miles & More, Lufthansa • Ali Bin Zayed, EmCan, Emarat Petroleum • Shyam Shah, Loyalty Juggernaut • Ben Lipsey, Flying Blue, Air France-KLM • Martin R. Villanueva, Ikea • Bahadir Durak, Pegasus Airlines • Maria Wróblewska, Comarch SA • Guillermo Pucciano, Sky Airline • Kim Hardaker, h&co • Christoph Kirschner, PAYBACK
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Insights from Altaf Rizvi, Head of Travel Experience, Amadeus, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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Airlines, Alliances & Airports:
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EasyJet Eyes Loyalty Program Launch: A Game-Changer for Budget Travel? In a move that could reshape the low-cost airline industry, EasyJet is reportedly considering launching its first-ever loyalty program. The budget carrier, known for its no-frills approach, has previously explored customer reward schemes but has yet to introduce a full-fledged frequent flyer program. If implemented, such a move would bring EasyJet in line with rivals like Ryanair and Wizz Air, which have already introduced paid membership and loyalty benefits.
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Changes to Award Flights for Austrian Airlines, Lufthansa, Lufthansa City and SWISS For Austrian Airlines, Lufthansa, Lufthansa City and SWISS, the mileage amounts for flight bookings from 3 June 2025 will no longer be determined by a fixed chart, but will instead be based on the ticket price set by the airline.
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Korean Airline rebrand and launch of private 1st class In a historic transformation, Korean Air has introduced a fresh brand identity, marking its first major redesign in 40 years. The rebrand follows the airline’s $1.6 billion merger with Asiana Airlines and signals a new chapter as the carrier strengthens its global presence. The new visual identity, developed in collaboration with global design consultancy Lippincott, includes an updated logo, custom typeface, and a refined color palette.
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QANTAS DOUBLES DOWN ON REWARDS FOR FREQUENT FLYERS Qantas Frequent Flyers can fast-track their status or boost their points balance with the return of the popular Double Status Credits or Qantas Points offer which launched on March 12.
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IAG TO INVEST UP TO €200 MILLION IN VENTURING WITH LAUNCH OF IAGi VENTURES This investment, planned over five years, is set to be one of the largest investments of its kind
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FLYONE Expands Partnership with Navitaire to Enhance Digital and Revenue Capabilities Since 2019, Navitaire’s New Skies platform has empowered FLYONE to provide competitive fares, personalized à la carte and bundled service options, and its exclusive FLYONE Club subscription program. The newly added Digital Experience Suite will further enhance customer engagement by offering APIs and toolkits that ensure seamless interaction across various digital touchpoints.
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Revenue growth of 9.0% driven by our market-leading network, strong brands and operational focus
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Lufthansa Group 2025: Transformation of Lufthansa Brand, Loyalty & 2025 Strategy update GLO team analysed Lufthansa’s last financial results: 1) umbrella strategy launch in 2025; 2) FFP expansion; 3) customer experience initiatives.
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Delta to provide best-in-class operational expertise through its Sustainable Skies Lab to bring the innovative blended-wing-body (BWB) aircraft to commercial viability as part of the global carrier’s work toward net-zero emissions by 2050.
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Emirates has joined forces with Parsys Telemedicine to introduce next generation equipment that will enable customers to receive high-quality, speedy medical care in the air. Emirates has invested more than USD2.4 million in co-designing the new equipment set with Parsys, which will be rolled out to 300 aircraft over the next few years.
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Emirates wishes customers ‘Holi Hai’ On 13 and 14 March, Emirates will be celebrating the most colourful festival in the world, wishing customers a happy Holi onboard select flights to India with refreshing Thandai drinks and sweet Holi treats.
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aether opens private terminal at Manchester Airport Aether, Manchester Airport’s new private terminal, launched in November 2024, taking over the former PremiAir VIP terminal. Operated by CAVU, a subsidiary of Manchester Airports Group (MAG), Aether offers a premium alternative to traditional airport lounges, providing a seamless and exclusive pre-flight and arrival experience.
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The service is designed to enable time-conscious travellers who are otherwise not eligible for priority services to save time at on-ground touchpoints and breeze through airports.
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Southwest Airlines outlines changes to drive revenue growth and reward its most loyal customers Initiatives announced will reward the airline’s most loyal Customers and give all Customers more options for a broader range of travel experiences.
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QANTAS TO EMBARK ON MAJOR UPGRADE OF 737 CABINS: NEW SEATS, FREE WI-FI Qantas will introduce a next-generation inflight experience across more domestic and short-haul international flights with the announcement of a major Boeing 737 cabin upgrade program to complement the extensive fleet renewal that is already underway.
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The airline’s Admirals Club® lounges across the U.S. and Canada will feature new regionalized menus, along with an updated selection of spirits and other beverages.
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Southwest Airlines Outlines Changes to Drive Revenue Growth and Reward its Most Loyal Customers Southwest Airlines Ends ‘Bags Fly Free’ Policy—Losing a Key Competitive Advantage
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Delta provides investor update Delta CEO Ed Bastian appeared on CNBC’s Closing Bell: Overtime to discuss an investor update and other news ahead of Delta presenting at the J.P. Morgan Industrials conference.
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Delta swings into new agreement with PGA TOUR, adding another world-class organization as a partner Delta Air Lines will become the Official Global Airline of the PGA TOUR and PGA TOUR Champions, embarking on multi-year partnership with the global golf organization.
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With EUR 37.6 billion Lufthansa Group achieves the strongest revenue year in the company’s history thanks to a new peak in load factor
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JetBlue Names Josh Weiss VP Technology Products Reporting to Carol Clements, JetBlue’s chief digital and technology officer, Weiss will oversee the airline’s digital product portfolio and explore innovative ways to leverage technology to elevate the experience for both customers and crewmembers.
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Chase Opens Latest Sapphire Lounge by The Club Location at Philadelphia International Airport 20,000 square foot lounge at Philadelphia International Airport features a beer garden, local art, game room and food curated by Middle Child Clubhouse
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The route network of ITA Airways and Lufthansa Group can be combined through code sharing Today is the start of sales of over 100 new codeshare connections within Europe with flight data from 30 March 2025 onwards
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Alaska Mileage Plan™ allows to experience more Gain access to unique and exclusive events – like food & wine, sporting events, music, entertainment, and travel – with our new program: Mileage Plan™ Unlocked. The only way to gain entry is through miles. HawaiianMiles members: To redeem a Mileage Plan™ Unlocked experience, make sure you transfer your HawaiianMiles to Mileage Plan miles.
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Hotels & Hospitality:
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2025 IHG Greater China Expo Wraps with Resounding Success The 2025 IHG Greater China Expo showcases their latest solutions, including the IHG Meeting mini-program, IHG Business Edge, and IHG Corporate Travel Portal WeChat mini-program, which are designed to streamline the business travel experience.
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Marriott Bonvoy Unveils “Points for Points” to Reward Fans During NCAA March Madness Winners Will Score Marriott Bonvoy Points Equal to the Total Points Scored Throughout March Madness to Pursue Their Travel Passions.
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The Luxury Collection Debuts in South Caicos The Luxury Collection, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, announced the grand opening of Salterra, a Luxury Collection Resort & Spa, Turks & Caicos, the brand’s first property in the Turks and Caicos Islands.
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Wyndham Once Again Named One of the World’s Most Ethical Companies by Ethisphere The World’s Most Ethical Companies® assessment is grounded in Ethisphere’s proprietary Ethics Quotient®, which requires companies to provide 240+ different proof points on practices that support robust ethics and compliance; governance; a culture of ethics; environmental and social impact; and initiatives that support a strong value chain.
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IHCL achieves milestone of 10 million loyalty members Tata Neu’s growing brand visibility and influence significantly accelerate IHCL’s member base. The combination of compelling Loyalty offerings, enhanced rewards and benefits, a seamless booking journey, and exclusive privileges has significantly strengthened customer loyalty and increased engagement.
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IHG Hotels & Resorts opens first branded net zero carbon hotel in partnership with Zeal Hotels Together with Zeal Hotels, voco Zeal Exeter Science Park helps set the standards for net zero carbon hotels and marks a pivotal step towards a more sustainable future in hospitality.
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Retail, E-commerce, F&B, Healthcare:
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Philly’s Best Cheesesteaks Unveils New Loyalty Program: Real Philly Rewards Developed in collaboration with Toast, this initiative allows guests to earn points on every purchase, unlock personalized perks, and enjoy exclusive rewards both in-store and online.
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B&H Photo Named to Newsweek’s America’s Most Loved Brands 2025 The recognition comes as a result of a large-scale study based on in-depth surveys of 24,000 American consumers, the collection of over 359,000 brand reviews and followership data across social media platforms, and in-depth analysis of sentiment data on brands.
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Germany in collecting fever: 25 years of PAYBACK PAYBACK celebrates its 25th birthday on March 13. When it was launched in 2000, the bonus program was the first of its kind to bring together many retailers and service providers under one roof, enabling customers to quickly collect points and save money when shopping.
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New FREEJUANA Limited-Time Rewards member promotion Join Tijuana Flats’ Rewards Program and enjoy 30 days of free daily deals throughout March.
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Richard Hourigan, Inc. Introduces its Membership Rewards Loyalty Program Effective immediately anyone who establishes an account with Richard Hourigan, Inc. by creating a Username and Password will become a member of Richard Hourigan, Inc.
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Entertainment, Sport, Telecom & Social Media:
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In addition to using Oracle Cloud to strengthen its race strategy in the 2025 F1 season, Oracle Red Bull Racing will also use Oracle technology to increase fan engagement.
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Mistplay’s 2025 Mobile Gaming Loyalty Index Quantifies Player Loyalty and Genres that Drive LTV New data reveals key strategies for publishers to enhance player loyalty and drive sustainable growth in the mobile gaming industry
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Payments, Finance, Property & Insurance:
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Al-Futtaim Real Estate revolutionizes retail with region’s first loyalty program The initiative benefits the mall’s tenants and potential business partners by strengthening operational efficiency and marketing support, increasing footfall, boosting repeat visits, driving incremental spend, enhancing brand visibility, and cultivating customer loyalty.
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Mastercard and LikeCard launch family banking solution to make smart spending simpler The platform’s Earn, Spend, and Save feature allows children to earn rewards for completing chores, set savings goals, and develop responsible money habits.
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Banyan’s technology will power the next generation of neighborhood commerce, enabling hyper-personalized rewards and automated benefits that strengthen connections between residents and local businesses.
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CommunityRewards™ Partners With 305 Pink Pack Charity The partnerhsip is to Support Mothers in Miami Facing Cancer, Using Micro-Charity Rewards Platform to Fundraise $50,000
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Fetch Reports Strong Momentum for 2025 Fetch’s momentum is buoyed by driving growth for its brand partners, technological innovation, and rewarding more of life’s activities and purchases.
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Personetics Pioneers the Cognitive Banking Era With a New Set of AI-Driven Capabilities Combining financial wellness and needs-based sales for deeper, more loyal customer relationships.
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Unity Wallet Simplifies Seamless DeFi Earn for Tether USDT via Aave DeFi Earn expands Unity Wallet’s staking feature by offering an additional way to earn passive rewards. Users can easily identify eligible opportunities with the green DeFi Earn badge on supported USDT assets and the green APY badge on the corresponding wrapped Aave asset.
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Points4Purpose, Inc. Expands Its CommunityRewards™ Platform to American Express® Credit Card Holders In an effort to disrupt loyalty rewards and philanthropic giving in the U.S., Points4Purpose has launched CommunityRewards™ in the Miami market.
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KuCoin Launches KCS Loyalty Level Program: Redefine the KCS Ecosystem and Unlock New Privileges KuCoin Launches KCS Loyalty Level Program: Redefine the KCS Ecosystem and Unlock New Privileges
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Loyalty Technology, Solutions & Consulting:
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Persado Launches AI-Powered Dynamic Email for Financial Services Marketing “Persado has helped Ally understand what truly resonates with our customers, enabling us to seamlessly pivot to optimized creative that has driven double-digit improvements in key metrics like clicks and conversions,” said David Hixon, Executive Director, Product Marketing and CRM, Ally.
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Startek® wins Bronze Stevie® Award for excellence in customer experience The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes nine of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®.
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Reports, Research, Insights & Opinions:
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SAP Emarsys report: 7 Pillars of Omnichannel Personalization In today’s digital-first world, customers expect seamless, personalized experiences across multiple channels. A failure to meet these expectations can result in lost loyalty and revenue. The 7 Pillars of Omnichannel Personalization report outlines essential strategies businesses must implement to maximize engagement, increase conversions, and foster long-term customer relationships.
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McKinsey on AI deployment: The state of AI. How organizations are rewiring to capture value As artificial intelligence (AI) continues to evolve, organizations are moving beyond experimentation and into large-scale adoption. The State of AI 2025 report highlights key trends, challenges, and best practices shaping AI deployment, particularly in generative AI (gen AI). Businesses are restructuring workflows, refining governance strategies, and managing risks to maximize AI’s value. Here are the key takeaways from the report.
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Nice report: The AI Agent Handbook. AI Agents That Tackle Your CX Challenges Artificial Intelligence (AI) is redefining customer experience (CX), and NICE’s latest AI Agent Handbook provides a comprehensive look at how AI-powered agents are transforming customer interactions. The report highlights the emergence of agentic AI, which moves beyond traditional chatbots to deliver autonomous, decision-making AI agents that can proactively resolve customer issues and optimize business operations.
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Jobs & Careers:
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Fanatics is hiring: Loyalty Strategy & Operations Manager Location: New York, USA. Click inside to apply.
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Bicester Village is hiring: Loyalty Manager Location: Bicester, England, United Kingdom. Click inside to apply.
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Plaza Premium Group is hiring: Senior Manager/ Manager, Loyalty Innovation Location: Hong Kong, Hong Kong SAR. Click inside to apply.
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PAR Technology is hiring: Sr. Loyalty Manager Location: Philadelphia, PA, USA. Click inside to apply.
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IHG Hotels & Resorts is hiring: Membership Manager – Six Senses London Location: London, England, United Kingdom. Click inside to apply.
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The Hong Kong Jockey Club is hiring: Senior Loyalty Programme Officer (Partnership) Location: Hong Kong, Hong Kong SAR. Click inside to apply.
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Soho House & Co is hiring: Membership Director Location: London, England, United Kingdom. Click inside to apply.
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Deliveroo is hiring: Loyalty Manager Location: London, England, United Kingdom. Click inside to apply.
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Amtrak: Mgr Loyalty Program Design – 90389219 – Washington Location: Washington, DC. Click inside to apply.
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Vodafone is hiring: Loyalty Marketing Manager FTC Location: London, England, United Kingdom. Click inside to apply.
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