Saudi Arabia is one of the most dynamic loyalty markets in the world, where consumers eagerly embrace programmes across retail, travel, and lifestyle. Yet beneath this enthusiasm lies a highly …
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The Global Consumer Products Engagement Report – Australia Edition, developed in collaboration with SAP Emarsys and Deloitte, explores how brands are navigating the rapidly evolving Engagement Era. Based on research …
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According to a New Survey, Over 60% of College Football Fans Are Up and at ‘Em Before 8 A.M. on Game Day – and for Many, Coffee Is One of …
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The findings show that even the most buzzed-about brands, including those backed by celebrities, are missing critical opportunities to create loyalty after the sale.
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“The rapid growth of the SaaS sector reflects a major shift in how Latin Americans work, learn, and live in the digital economy,” states Marie-Elise Droga, CRO at EBANX. “Businesses …
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Brazil leads the world in loyalty participation, boasting one of the highest loyalty memberships per person (among the researched countries). However, only 46% of consumers report that rewards influence their …
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The Loyalty in the UK 2025 report reveals a highly saturated yet pragmatic market where 97% of Britons participate in loyalty programmes, with supermarkets dominating at 57%. UK consumers prize …
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Scoot’s latest Unpacking the Solo Travel Trend survey, conducted with YouGov, reveals that solo travel is becoming a mainstream choice among Singaporeans, especially millennials. Nearly 8 in 10 Singapore respondents …
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The “Loyalty in the USA 2025: Market Snapshot” highlights the U.S. as the world’s most loyalty-driven market, with near-universal membership and strong consumer attachment. Americans value discounts, exclusive rewards, and …
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L’étude “Fidélité en France 2025: Aperçu du marché” révèle un taux d’adhésion élevé aux programmes, mais un faible engagement émotionnel. Les consommateurs français privilégient la qualité, les récompenses exclusives et …
