The “Loyalty in France 2025: Market Snapshot” reveals high programme membership but low emotional engagement. French consumers value quality, exclusive rewards, and simplicity over discounts, and remain sceptical of personalisation …
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The results align with broader industry trends where operators are focused on value and customer retention, particularly as consumers remain sensitive to price increases. Restaurants seem to be betting on …
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The 2025 DACH Loyalty Market Snapshot reveals a mature, cautious consumer base across Germany, Austria, and Switzerland. While the region averages 9.9 loyalty programme memberships, engagement is selective and driven …
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Collinson International, a global leader in airport experiences and customer engagement, has released its new APAC research, “2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in …
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A survey by American Express Global Business Travel shows that 47% of business travelers in the UK, France, and Germany choose rail over air or car for productivity, surpassing sustainability …
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Fragmented journeys, fading loyalty, and rising trust in social platforms are reshaping how brands win attention
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The report reveals that as consumers become overwhelmed with digital marketing, younger populations are embracing direct mail. Gen Z and Millennials view direct mail as a trusted and personalized channel …
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Loyalty has strong potential—but only if properly executed. Data shows that 72% of convenience store shoppers are already enrolled in loyalty programmes, and 85% are willing to join when rewards …
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Annual Report Derived from 20K Consumers Ranks Amazon, Google, and YouTube at the Top as Loyalty, Trust and Identity Prove Key to Brand Resilience.
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In today’s climate of economic uncertainty and tightened budgets, marketers are under mounting pressure to prove business ROI—and experiential has long been one of the most powerful, yet hardest-to-measure, channels …
