65% of customer loyalty program members expressed a desire to receive holiday gifts from the brands they support, underscoring the growing importance of holiday gifting as a key driver of …
Article News Category: Country & region specific
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Collective Voice Report Reveals Shoppers Influenced by Creators Deliver Greater Value to Brands This Holiday
by GLOby GLOTo craft a successful marketing campaign that resonates and drives both sales and loyalty, the research indicates it’s crucial to understand how creators influence consumer shopping preferences, spending habits, content …
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The loyalty program landscape in Saudi Arabia is characterized by rapid evolution, driven by technological advancements, changing consumer preferences, and regulatory shifts. Companies adopt personalized and technology-integrated solutions while exploring …
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Forrester: Mobile Banking Innovation Gap Widens In Australia Amidst Rising Customer Expectations
by GLOby GLOAccording to survey findings only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs.
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Hispanic Sports Fans Drive Record Viewership and Brand Loyalty, Nielsen Highlights Untapped Potential
by GLOby GLOThe report also highlights that Hispanic enthusiasm for sports presents ongoing opportunities for brand engagement. Hispanic sports fans are 39% more likely to recommend a company and 37% more likely …
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In response to a series of recent delays, cancellations, and emergency landings, Malaysia Aviation Group (MAG) has announced that Malaysia Airlines will temporarily scale back its flight schedule until December …
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British Airways is resuming direct flights from London-Gatwick to Bangkok’s Suvarnabhumi International Airport on October 28, 2024, initially operating three times a week and increasing to five times weekly by …
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Forrester’s US Customer Experience Index: CX hits a new low amid inflation and fallible customer-service chatbots
by GLOby GLOForrester has just published the results of its annual Customer Experience Index (CX Index™) rankings. Unfortunately, US consumer perceptions of CX quality have declined for an unprecedented third consecutive year, …
