Article News Category: Experiential Loyalty

UnCruise Adventures and Versonix are collaborating to enhance guest experiences and boost operational efficiency, as announced in a joint press release. The partnership is hailed as a major milestone for …

McKinsey & Co. published an interesting article on experiential loyalty and the effect of “delight” for customers. The report covers: the definition of ‘customer delight’, economic impact, drivers of delight, …

The official fan club will bring fans in North America closer to LALIGA, delivering an all-new fan experience and igniting the passion for “the 12th player”.

IHG Hotels & Resorts returns to the US Open Tennis Championships for the sixth year as the official hotel partner and hotel loyalty program, bringing a long-standing cultural debate around …

Axis Bank has partnered with Visa to launch an “ultra-premium” credit card in India. The new card, Primus, will be offered by invitation only and will cater to select, ultra-high-net-worth individuals …

Four Seasons delivers renowned service blended with the warm hospitality and friendly spirit of Mexico. Through the creation of elevated experiences, guests are immersed in the local traditions, flavors, sounds, …

Aer Lingus is excited to brighten their customers’ winter with the announcement of three enchanting new destinations: Marrakesh, Malta, and Seville. Additionally, the airline is significantly expanding its winter capacity …

Four Seasons Resort Marrakech unveils a highly anticipated rooftop experience, offering year-round relaxation and socializing with creative cocktails and delicious bar bites, highlighting quality products and innovative flavours.

Ennismore, the fastest-growing lifestyle and leisure hospitality company, is delighted to announce the signing of SLS Playa Mujeres Cancún, the SLS brand’s first step into the all-inclusive resort experience, opening …