With the increase in travel and growing reliance on credit for experiences, one might expect brand loyalty to become more straightforward. However, consumers continue to prioritize finding the best deals …
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American Express Membership Rewards now allows points transfer to Qatar Airways Privilege Club, making it the program’s 21st transfer partner. Points can be transferred at a 1:1 ratio, and the …
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Payments FinTech Fiserv announced that cardholders can redeem points for Amazon purchases.
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African Bank has introduced a new loyalty program called Audacious Rewards, with the primary objective of enhancing the financial well-being of its customers. The bank aims to incentivize positive financial …
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On average, consumers are enrolled in eight loyalty programs across different categories. The top-ranking loyalty program based on membership numbers is Clicks’ ClubCard, with 71% of respondents being ClubCard holders. …
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Brands can currently set up their Threads accounts and let their brand personality shine through, but paid advertising is not yet an option. Some brands may choose to wait and …
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FNB’s eBucks Rewards program has received prestigious recognition at the 2022 International Loyalty Awards. It was honored as the global leader for “Best Use of Technology” and also awarded the …
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In value terms, the loyalty market in Germany has recorded a CAGR of 12.5% during 2018-2022.The loyalty market in Germany will continue to grow over the forecast period and is …
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Winners in 42 categories announced by Marketing Interactive “Loyalty & Engagement Awards” 2023. Judged by an independent panel comprised of senior, client-side marketers and loyalty experts who have vast experience …
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Key trends: 1. Loyalty is Crucial; 2. Balancing Relevance and Volume in Marketing Messages; 3. Rising Consumer Confidence; 4. Strategies for Winning Consumer Loyalty; 5. Consumers shop early.
