Vietnam Airlines and Accor Group Forge New Loyalty Alliance. Mutual benefits: Lotusmiles and ALL members can now convert and redeem points interchangeably across both programs. Exclusive launch promotion: 50% bonus …
Article News Category: Hotels & Hospitality
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Skift and Mews reveal how guest-first strategies drive hotel revenue and long-term hotel growth
by GLOby GLOThe report highlights a growing shift from room-based performance metrics to more guest-centric measures such as Revenue per Available Guest (RevPAG), which captures the total value of each guest interaction …
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The World’s Best Brands list is the result of an independent global survey, which gathered insights from over 90,000 consumers across the world. Respondents evaluated brands based on key criteria …
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Travel’s Next Chapter with Agentic AI, Luxury’s Split, and New Signals From Guest Reviews
by GLOby GLOAnthropic’s push for agentic AI, paired with rising personalization expectations and new review signals like Vrbo’s photo uploads, is reshaping travel operations and loyalty programs — a shift the Global …
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Choice Hotels is reinventing its Choice Privileges program around emotional connection, more frequent recognition, and experiential rewards—shifting loyalty from transactional points-earning to a more human, memorable, and accessible member experience.
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Rocket Travel by Agoda Launches the Loyalty Value Playbook to Help Travel Leaders Stay Ahead of the Loyalty Game
by GLOby GLOAs customer expectations rapidly evolve, their perception of traditional loyalty models evolves with it. As a result, many loyalty programs face a widening “value gap” between what members want and …
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