The truly outstanding programs are those conceived by brands and retailers that not only listen to their primary customer base but go further by involving them in crafting the loyalty …
Article News Category: Loyalty Leaders Opinions
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GLO Loyalty Panel: Loyalty & Gamification Panel at World Travel Market – November 6, 2023 – London (Free Access)
by GLOby GLOListen to key takeaways from the GLO-hosted Loyalty session about companies advancing gamification in loyalty: Moderator: Tony Piedade, Deputy Chairman, Global Loyalty Organisation Julie White, Chief Commercial Officer, Europe & …
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President of Virgin Enterprises, Andrew Swaffield warning that “Aviation risks becoming a “preserve of the elite”
by GLOby GLOThe President of Virgin Enterprises, Andrew Swaffield, has cautioned that the aviation industry risks becoming an exclusive domain for the affluent if it fails to adopt sustainable practices.
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In an interview with PYMNTS, Hannah Harper, the digital marketing manager at Leatherman, sheds light on the company’s focus on loyalty and how it benefits both the company and appeals …
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The adoption of technology and the use of data are central to modern loyalty programs. Technological advancements have enabled loyalty programs to move beyond traditional point-based systems, offering more dynamic …
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GLO Interview: Tamur Goudarzi Pour, Chief Commercial Officer, Swiss International Airlines on CX revamp, view on loyalty and digital transformation (Full Interview)
by GLOby GLO0:00 – on key focus areas 12-18 months ahead • 2:26 – on changing CX and balance between “bricks & mortar” and digital sides • 4:26 – on the importance …
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GLO Interview: Dr. Nejib Ben-Khedher / Head of Emirates Skywards on Emirates Everyday App, tech transformation and key challenges (Full Interview)
by GLOby GLODr. Nejib Ben-Khedher / Head of Emirates Skywards on 0:00 – on current focus of Emirates Skywards • 3:10 – on relaunch of Skywards Everyday app • 5:30 – on …
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GLO Interview: Ben Lipsey, Flying Blue / Air France – KLM on using Amazon’s customer strategy, loyalty & SAF and partnership with Etihad (Full Interview)
by GLOby GLOBen Lipsey, Head of Flying Blue on: 0:00 – on Amazon customer centricity and customer data ecosystems • 4:55 – on Millennials, social media, experiential travel and sustainability • 10:34 …
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GLO Interview: Eveline van Sandick Founder and CEO of Attached on multi-lingual content, local language campaigns & top advice (Full Interview)
by GLOby GLOEveline shares insights on: How important is language in delivering the best possible CX? For which countries or cultures would you say local language campaigns are commercially important? Do you see any …
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According to affluent shoppers, the era of quiet luxury, characterized by subtle refinement, understatement, and minimalist elegance, is coming to an end. This shift raises important questions for retailers, particularly …
