Presently, customers expect a returns procedure that is effortless and without costs. If that implies discarding the need for a receipt to prove the purchase, retailers are prepared to waive …
Article News Category: Loyalty Leaders Opinions
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“The engagement we’re seeing on platforms like Twitter, Instagram, Facebook is diminishing. Email, SMS — the channels that allow us to establish a genuine connection with customers — are where …
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Having appropriate innovations in place aids companies in cultivating stronger loyalty among their core customers, providing insulation against competition. Business innovation usually aligns with customer expectations.
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In the upcoming months, Generation Z consumers might feel the pressures on discretionary spending most acutely. This demographic has played a significant role in the decline of subscription renewals, impacting …
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Numerous retailers are currently testing loyalty programs as a means to incentivize repeated purchases. However, on average, consumers are members of over four loyalty programs; nevertheless, only around two-thirds of …
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Credit Unions Can Be the Online ‘Influencers’ Guiding Younger Consumers’ Spending Behaviour
by GLOby GLOPSCU Chief Growth Officer Brian Scott argues that “there’s a role for credit unions to play as influencers in financial services and financial wellness in particular. That’s something the credit …
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The need for a fresh perspective on B2B loyalty – Interview with Shawn Cunningham, Managing VP Capital One
by GLOby GLO“Loyalty must encompass more than a streamlined billing experience. It should focus on aiding enterprise clients in managing their businesses more effectively.”
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GLO Interview: Luigi Marandola on Visa’s DNA, innovation, emerging markets & top advice, Episode 3/3 (Full episode)
by GLOby GLOWhat new technologies do you expect to emerge in 3-5 years? • On ‘blesure’ • On trends in developed vs. emerging markets • What opportunities and challenges do you see …
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GLO Interview: Luigi Marandola, Visa Co-brand Head on “new” players & 3 key elements of value proposition, Episode 2/3 (Full Episode)
by GLOby GLOOn “new economy” players (e-commerce, e-mobility, and experiences) launching loyalty programs & co-branded cards and trends in the coming 2-3 years • What consumers expect from the co-brand loyalty proposition? …
