In value terms, the loyalty market in the country has recorded a CAGR of 19.5% during 2020-2024. The loyalty market in the country will continue to grow over the forecast …
Article News Category: Loyalty Research, Theory & Surveys
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The Amex Trendex: Digital Payments Edition provides a comprehensive look at how digital payments are reshaping consumer behavior and merchant strategies. From mobile wallets to biometric payments, this report highlights …
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Hilton’s 2025 Trends Report highlights travelers’ focus on balancing adventure and relaxation, with 70% enjoying active trips while others embrace wellness retreats or “Hurkle-Durkling” (lounging in bed). Nostalgia drives 58% …
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SHR’s report “Digital Strategy Secrets for Hospitality” reveal that OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)
by GLOby GLOHotels allowing Online Travel Agents (OTAs) to undercut their direct booking rates face significantly higher costs for pay-per-click (PPC) leads, according to a study by global hotel technology provider SHR. …
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“The Loyalty Program Optimization Guide 2025” covers strategies to grow loyalty programs, increase revenue, and enhance customer engagement. This guide delves into the evolving landscape of loyalty programs, emphasizing the …
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Global Loyalty 2024: A Year in Review. GLO analysis of 2024 predictions, biggest launches and events in global loyalty and rewards industry
by GLOby GLOThe “Global Loyalty 2024: A Year in Review” report, released by the Global Loyalty Organisation (GLO) consists of 2 parts: 1) An overview of key 2024 loyalty programs and solutions launches, key …
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Travelport Releases Second Annual State of Modern Retailing Report: ‘Travel’s Tipping Point’
by GLOby GLOThis report, combining new proprietary research and cross-industry insights, outlines critical trends reshaping the travel industry in 2025, including heightened demand for transparency, the emergence of new subscription models, and …
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RewardOps Predicts that Consumers Will Look for Personal Value in Loyalty Programs in 2025
by GLOby GLOWell-executed loyalty programs are trending in consumer demand. They are appreciated by consumers and foster deeper engagement for businesses, directly impacting share of wallet, transaction frequency and spending.
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