The report underscores a remarkable trend: with a staggering 98% open rate, SMS has evolved from a communication tool to the cornerstone of audience engagement, driving immediate and meaningful interactions.
Article News Category: Loyalty Research, Theory & Surveys
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UT Haslam Researcher Finds Retailers Must Explain Restricting Purchase Returns or Face Customer Wrath
by GLOby GLOReturn policy changes caused customers to question the retailer’s ability to deliver quality service, resulting in a loss of trust. Because of this loss of trust, these customers said they …
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Building Unflinching Consumer Loyalty – Sensori.Ai Reveals what Brands and Retailers Can Learn from Consumers’ Struggles with New Year’s Resolutions
by GLOby GLOThe neuroscience behind how some consumers remain committed to New Year’s resolutions, and its application to building Brand and Retailer Loyalty programs.
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The 2024 Cirium On-Time Performance (OTP) Review this annual report, considered the industry standard for measuring punctuality, highlights the achievements of airlines and airports that outperformed expectations. Airlines: Aeromexico emerged …
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