The CPG industry is experiencing significant change with the convergence of technology, economic pressures, and changing consumer behaviors.
Article News Category: Loyalty Research, Theory & Surveys
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The new battleground for commercial card providers: Rewards and flexibility, Ascenda report reveals
by GLOby GLOThe report unveils key trends and opportunities in the fast-growing spend management market, particularly for small and midsize businesses. The study highlights a significant opportunity for providers to differentiate and …
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Digital Content Market to grow by USD 927 Billion (2024-2028), driven by digital transformation across sectors, Report on how AI is driving market transformation – Technavio
by GLOby GLOBrands and retailers are investing heavily in mobile advertising to reach consumers on their devices. Personalized services, such as location-based technology, are helping vendors target audiences with customized offers.
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Stuffed With Savings: Which US Grocers Are Gobbling Up Customer Spend This Holiday Season?
by GLOby GLOH-E-B claims the top spot for Customer Loyalty Index (CLI), with Wegmans and Trader Joe’s following closely behind. These brands deliver exceptional shopping experiences that earn high marks from consumers.
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Gift Card Market to Grow by USD 1.1 Billion (2024-2028) as AI Redefines Landscape, E-Commerce Boosts Revenue – Technavio
by GLOby GLOGrowth of E-commerce sector is driving market growth, with a trend towards rise of open-loop gift cards. However, additional loss of money in using gift cards poses a challenge.
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“Decoding B2B’s Brand Boom,” exploring how brand reputation has become a critical growth driver in B2B sectors, the shift toward an integrated “always-on” marketing approach, and the impact of brand …
