Navigating the crowded marketplace is challenging, given its numerous communication channels and platforms. Rozdeba leverages over 30 years of branding, marketing, and communications experience to provide actionable insights, real-world examples, …
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While marketers report struggling with basic personalization due to resource constraints, technical expertise and data challenges, there’s a generational opportunity being missed: 57% of Gen Z and 55% of millennials …
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As consumer expectations continue to rise, businesses that integrate AI with a focus on empathy and personalization are gaining a strong advantage, building trust, and boosting customer retention.
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A recent trend report published by Rocket Travel by Agoda provides practical strategies to help travel brands go beyond merely boosting membership figures, focusing on building distinctive programs that foster …
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New L.E.K. Consulting Report recommends sharp focus on customer-centricity, data governance and innovation as new CFPB Rules take effect.
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A Bain & Company survey of 700 online shoppers in the US found that 71% of consumers say they are not aware of having used generative AI in their online …
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The Gamification Market is thriving, with businesses leveraging rewards and recognition to boost engagement and productivity. ROI is a key driver, with services including consulting and implementation delivering significant value. …
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A recent survey report titled “The 2025 State of AI Adoption in Car Dealerships” reveals a substantial commitment to integrating artificial intelligence (AI) in dealership operations. With an overwhelming 81% …
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Artificial Intelligence (AI) is revolutionising marketing by providing personalised experiences for consumers and enables product-driven marketing strategies by analysing customer data, including purchase history and browsing behaviour, to deliver customised …
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ERP software market is thriving with trends like supplier-relationship management and customer-relationship management taking center stage. Cloud-based platforms are popular, offering financial systems, integrated applications, and real-time decision-making. Customer-centric strategies …
