“Loyalty is up for grabs this holiday season…” said Van Ullen. “Our research revealed that shopper concern extends beyond just price… Incentives like free shipping, buy now pay later services, …
Article News Category: Loyalty Research, Theory & Surveys
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70% of Americans Still Feeling Inflation’s Impact on Holiday Spending, Givex 2024 Holiday Gift Card Survey Shows
by GLOby GLOConsumers continue to prefer credit card and restaurant gift cards while seeking more promotions and loyalty rewards during the holiday season.
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The Lacek Group’s report emphasizes AI’s role in achieving infinite personalization, enabling brands to customize every interaction to an individual’s preferences and engagement patterns. Through adaptive content, optimized message timing, …
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The McKinsey report on MENA’s grocery sector highlights strong growth in modern trade, eGrocery, and discount formats, driven by increasing consumer demand for convenience, value, and premium products. Retailers that …
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JU Davis College of Business and Technology Marketing Report: Food Ordering Apps Influence Brand Loyalty
by GLOby GLOThis research explores the extent to which consumers perceive the use of third-party food-ordering apps as effort, the subsequent effects on brand loyalty and the role of perceived risk. The …
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Swiftly Consumer Survey Signals the Third Year of Grocery Affordability Crises for Most Americans
by GLOby GLOThe 2024 survey reveals that 70% of Americans struggle with rising grocery bills, with nearly all respondents relying on digital and loyalty tools to help offset costs
