Sinclair emerged as the standout winner for both the Consumer Loyalty Index (CLI) and brand trust. CLI is calculated based on overall satisfaction and likelihood to recommend. Sinclair’s dedication to …
Article News Category: Loyalty Research, Theory & Surveys
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SWISS provided its customers with generally stable flight operations over the Swiss autumn holiday period, and carried more than 1.3 million passengers to their destinations – almost 82,000 more than …
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00:00 Introduction • 01:34 About real-time personalisation • 04:41 Main challenges in implementing real-time personalisation • 05:47 Main KPIs for measuring success • 08:58 Use of AI and data analytics …
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Emirates has signed two Memorandum of Understandings (MoUs) with Vietnam Airlines and VietJet, aimed at strengthening connectivity and offering more travel choices between Dubai and its Vietnamese gateways Ho Chi …
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Amadeus report. Navigating the Future: How Generative Artificial Intelligence is transforming the travel industry
by GLOby GLOThe Amadeus report provides key insights into the evolving role of Generative AI (GAI) within the travel sector. 53% of companies are deploying GAI for digital assistance during bookings, and …
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Holiday Gifting Can Significantly Boost Customer Loyalty, According to Snappy’s Annual Gifting Report
by GLOby GLO65% of customer loyalty program members expressed a desire to receive holiday gifts from the brands they support, underscoring the growing importance of holiday gifting as a key driver of …
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The survey findings offer valuable insights, revealing that while rich, app-like experiences on platforms such as RCS, WhatsApp, and WeChat are already common in other parts of the world, the …
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IHG Hotels & Resorts offered festival-goers and consumers a stress-free way to plan their next holiday at South-by-South-West Sydney (SXSW) October 14-20, thanks to innovative technology that taps into the subconscious …
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Increased Expectations, Declining Loyalty; Qualtrics Announces 2025 Consumer Experience Trends
by GLOby GLOToday’s fickle consumers are sensitive to privacy concerns and less inclined to offer feedback than they previously were, setting up a tightrope walk for companies in 2025 as they seek …
