To craft a successful marketing campaign that resonates and drives both sales and loyalty, the research indicates it’s crucial to understand how creators influence consumer shopping preferences, spending habits, content …
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The latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access …
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Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI. Despite the challenges, MarTech offers powerful capabilities that can help nurture customer trust …
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Seventy-two per cent of consumers surveyed agreed that loyalty programs influence where they shop, yet just under 1 in every 5 had been the victim of loyalty abuse – having …
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Emirates Airlines announced on October 8 the suspension of its flights to and from Iran due to escalating tensions in the Middle East. In addition to canceling flights to Iran, …
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First-of-its-kind study, based on a survey of US consumers, reveals untapped potential for loyalty programs to increase member spend and diversify rewards with car rentals
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Key market players include Adobe Inc., Alphabet Inc., Alteryx Inc., Exigent Group Ltd., International Business Machines Corp., LatentView Analytics, Microsoft Corp., Oracle Corp., QlikTech international AB, Qualtrics LLC, Salesforce Inc., …
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A new report found consumers are more likely to make repeat purchases from brands who provide a premium post-purchase experience, from frictionless returns to elevated unboxing
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All you need to know this week about loyalty & CX: GLO Interview: Vijay Dheap, RozieAI solutions in AI-powered language customer experiences • airBaltic • American Airlines • Air Canada …
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In its 2024 Sustainability Report, Sabre unveils the progress made toward sustainability and introduces its new Travel Positive strategy, which focuses on People, Planet, and Prosperity. A major milestone is …
