Collinson International’s 2024 Travel Benefits and Customer Engagement Report reveals Asia Pacific consumers spend as high as USD10,000 per annum on travel.
Article News Category: Loyalty Research, Theory & Surveys
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Hispanic Sports Fans Drive Record Viewership and Brand Loyalty, Nielsen Highlights Untapped Potential
by GLOby GLOThe report also highlights that Hispanic enthusiasm for sports presents ongoing opportunities for brand engagement. Hispanic sports fans are 39% more likely to recommend a company and 37% more likely …
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Qatar Airways Voted as the ‘World’s Best MICE Airline’ and ‘Middle East’s Best MICE Airline’ for the Second Time
by GLOby GLOQatar Airways is proud to announce that it has been voted the ‘World’s Best MICE Airline 2024’ at the World MICE Awards™ held in Ho Chi Minh City, Vietnam on …
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Loyal customers often act as brand ambassadors, sharing positive experiences and attracting new clientele. Properties that balance operational efficiency with personalized guest experiences achieve higher retention rates, which ultimately boost …
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In response to a series of recent delays, cancellations, and emergency landings, Malaysia Aviation Group (MAG) has announced that Malaysia Airlines will temporarily scale back its flight schedule until December …
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Visa’s latest research surveyed over 3,000 children across Europe, revealing that 76% of Generation Alpha (ages 8-14) aspire to run their own businesses or side hustles, contrasting with the current …
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McKinsey & Co. published an interesting article on experiential loyalty and the effect of “delight” for customers. The report covers: the definition of ‘customer delight’, economic impact, drivers of delight, …
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Gamification Market size is set to grow by USD 43.08 billion from 2024-2028, Increasing adoption of gamification in E-learning boost the market, Technavio
by GLOby GLOThe market is estimated to grow at a CAGR of almost 29.52% during the forecast period. Increasing adoption of gamification in e-learning is driving market growth, with a trend towards rise in strategic alliances …
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Skift Research Unveils State of Travel 2024 Report covering strong industry growth but slowing dynamics due to economic uncertainty, changing traveller preferences and budget airlines’ evolution, sector and region specific …
