The report provides actionable steps for how banks, credit unions and insurance companies can enhance how customers experience their brand.
Article News Category: Loyalty Research, Theory & Surveys
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Forrester’s US Customer Experience Index: CX hits a new low amid inflation and fallible customer-service chatbots
by GLOby GLOForrester has just published the results of its annual Customer Experience Index (CX Index™) rankings. Unfortunately, US consumer perceptions of CX quality have declined for an unprecedented third consecutive year, …
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Almost two-thirds of consumers confess that a positive brand experience is more likely to win them over than great advertising.[1] In a world where the online retail space is growing increasingly …
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Marriott report: New Report Reveals Changing Face of Luxury Travel in Asia Pacific and 3 new labels for wealthy travellers
by GLOby GLO68% spending more on leisure travel with 74% respondents planning an intra-regional holiday within Asia-Pacific (APAC). Australia is the top destination in next 12 months ahead of Japan, with 46% …
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In response to evolving consumer demands, merchants across MENA are embarking on ambitious digitization journeys and adopting innovative payment strategies. As digital commerce moves beyond the early adoption phase, the …
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Thynk guide dives into details how hotel CRM systems enhance guest experiences and loyalty through data-driven personalization, operational efficiency, and targeted marketing, requiring a strategic approach to selecting and implementing …
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CBRE analyzed the loyalty programs of 5 major U.S. public hotel companies (Choice, Hilton, Hyatt, Marriott and Wyndham). 11% increase in hotel loyalty program members led to a 5% increase …
