The report, based on surveys with more than 3,000 U.S. consumers, showed that when it comes to co-branded cards, loyalty points and rewards granted in exchange for using the cards …
Article News Category: Loyalty Research, Theory & Surveys
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The latest Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2024 emphasizes the evolving demographics of the travel sector, particularly the rising significance of female and young travellers under 40, as well …
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Fetch Research: CMOs Increasingly Value Long-Term Consumer Relationships, Yet Many Still Under Invest
by GLOby GLOStudy from Fetch reveals CPG, retail and restaurant marketers prioritize retention ahead of acquisition, in light of fragmented consumer spend and attention
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CEO Ed Bastian sent the following email to Delta SkyMiles members on Wednesday, May 22, updating them on the investments Delta is making to elevate their experience and inspiring them …
