Consumer behaviour is expected to see a very ‘polarised recovery’ in 2024, despite the return of consumer confidence and wage increases in many European countries, a new study has found. …
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Report presents insights about: Impact of customer experience on brand loyalty • Top expectations and desires of customers and agents • Biggest challenges leaders face • Role of AI, including …
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2024 Personalisation Trends Report is featuring data from Marigold’s 2024 European Consumer Trends Index.
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4 key trends: 1/ Create a winning AI strategy for 2024; 2/ Great CX beats low prices. 3/ Use digital support as a loyalty driver; 4/ Consumer feedback is changing.
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The third annual benchmark report from iSeatz shows North American card-issuing banks expanding their rewards portfolios beyond travel.
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This exponential growth is attributed to various factors, including the escalating emphasis on brand recognition via social media platforms and the pivotal role of analytics in augmenting brand loyalty.
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As retailers strive to satisfy the increasing digital demands of consumers, loyalty programs might pose a challenge, according to research by PYMNTS Intelligence.
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The market for co-branded credit cards is experiencing robust growth, driven by the appeal of substantial discounts, cash-backs, and other rewards among consumers, especially the younger and millennial demographics.
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While it’s a common practice for businesses to cultivate customer loyalty by offering incentives in exchange for purchases, there exists a notable degree of dissatisfaction among cardholders regarding the quality …
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Restaurant brands are increasingly utilising digital technologies not only to adapt to evolving customer preferences but also to foster loyalty and profitability, maintaining a competitive edge.
