Sumit Prakesh, Collinson’s Country Director for India and South Asia, shared insights on how businesses in India can leverage the return of travel to engage and build stronger relationships with …
Article News Category: Loyalty Research, Theory & Surveys
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Working as one team to design and deliver leading loyalty programmes, Collinson, OSF Digital and Salesforce have compiled proprietary research findings and commentary: The secrets behind loyalty programs’ ROI and …
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Global Loyalty Management Market Strategic Business Report – Transition from Product- to Customer-Centric Strategy Takes Centerstage
by GLOby GLOThe global market for Loyalty Management estimated at US$7.3 Billion in the year 2022, is projected to reach a revised size of US$13.7 Billion by 2030, growing at a CAGR of …
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Swiftly Consumer Survey Shows Rising Trend in Coupon and Retail App Use Amidst Increased In-Store Shopping
by GLOby GLOThe use of coupons, loyalty programs and retail apps has significantly increased alongside the growth of in-store shopping, highlighting the effective role of personalized digital experiences in driving customers to …
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GLO Interview: Philip Shelper, CEO Loyalty & Reward Co. on ‘Loyalty Programs’ book on 2nd edition, new chapters and 2 loyalty cases that stand out – Ep. 1 of 2 (Full Interview)
by GLOby GLO00:00 – Intro • 00:41 – on new content in 2nd edition of ‘Loyalty Programs’ • 02:22 – on 2 key new trends in loyalty post COVID • 04:35 – …
