This survey delved into consumer attitudes regarding loyalty programs and card-linked offers, as well as strategies for merchants to enhance the visibility and utilisation of such offers.
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A recent survey by Audley Travel has revealed that holidaymakers in the premium travel sector are spending nearly £5,000 per person on average for a two-week vacation, despite the ongoing …
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New proprietary methodology explores how to establish enduring connections between brands and audiences that enhance loyalty, “sway and stay” consumer preferences
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In the digital era, Info-Tech’s research shows that building digital trust, now seen as the new “digital currency,” has become more important than customer experience, underpinning all personal and business …
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PYMNTS Intelligence reveals that 65% of credit or debit card users prefer shopping with brands or merchants that offer the loyalty or rewards programs they participate in.
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“The mindset around loyalty programs is obviously shifting. Consumers fully expect to be rewarded for their allegiance to a brand, whereas before those rewards may have been simply perceived as …
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Research shows that almost half (49%) of people believe that too many brands align with good causes simply as a publicity stunt. Instead of building loyalty with customers, initiatives that …
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This groundbreaking technology opens the door to product-based marketing, enabling businesses to enhance slot revenue and customer engagement like never before.
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Latest survey data reveals a stronger holiday travel season and identifies opportunities for loyalty programs to engage travelers.
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In their quest to enhance customer loyalty, PYMNTS Intelligence suggests that the surge in digital ordering is potentially broadening restaurants’ customer base beyond their immediate vicinity.
