CGA by NIQ, the trusted on-premise measurement, insight, and research consultancy to food & drink businesses across the globe, recently published a series of reports that demonstrate that the future …
Article News Category: Loyalty Research, Theory & Surveys
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Ping Identity Survey Finds Easy Digital Experiences Are New Barometer for Customer Loyalty
by GLOby GLOThe report surveyed consumers worldwide across 14 regions and found a need for easier and more secure capabilities that address concerns around identity theft and simplified access.
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Prevalent in Asia and now spreading globally ‘zero consumer” has different to traditional consumer shopping patterns: demand the full “phygital” experience, evaporating mid-range brands, personalisation across online and physical shopping …
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Hero Digital’s Annual B2B Buyer Report Showcases Top Customer Experience Priorities of Today’s B2B Decision-Makers
by GLOby GLOThis year’s report found that B2B buyers’ top priority for the next 12 months is increasing efficiency in their processes, while 94% also prefer to work with businesses that continuously …
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eMoney Advisor Announces Research Findings Focused on Client Experience During Tenth Summit
by GLOby GLOThe research captured insights from both advisors and end-clients, focusing on the application of financial psychology and the use of technology, particularly client portals, on planning outcomes. The greatest impact …
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