“To stand out as a leader in digital grocery today requires a highly flexible and convenient user experience,” added Charlie Kaplan, Chief Revenue Officer at Wynshop. “The top grocers on …
Article News Category: Loyalty Research, Theory & Surveys
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US customer Survey: “Harnessing Receipt Data at the Item Level: The Impact of Card-Linked Offers on Building Customer Loyalty”
by GLOby GLOPYMNTS Intelligence conducted a survey of over 2,000 U.S. consumers in July. The findings unveiled that nearly 60% of individuals who are inclined to participate in a product-specific card-linked offer …
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Card reward programs — particularly personalized ones — build customer loyalty, as most consumers shop with brands and merchants where they are members of a loyalty or rewards program.
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Bruce Lahood, Mastercard’s loyalty expert, is sharing his insights into travel loyalty programs and highlights 3 key trends: 1/ Lifestyle Loyalty, 2/ Relevance & Recognition, 3/ Simplicity & Accessibility.
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The report identifies 26 notable vendors. B2C marketers can leverage this report to grasp the benefits they can anticipate when engaging with a loyalty services provider. They can also gain …
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High Tide Launches “Cabanalytics Consumer Insights” to 1.1 Million Cabana Club Members
by GLOby GLOCabanalytics Consumer Insights (CCI) Creates a High-Margin Revenue Opportunity for the Company Through Ad Revenue Generation, Subject to Federal and Provincial Regulations. CCI Will Further Solidify the Loyalty Loop With …
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Brand Keys Annual Loyalty Leaders Report & Brand Loyalty Ranking: Mattel up, while Twitter is down
by GLOby GLOThe 2023 Loyalty Leaders report by the firm introduces a new brand ranking that mirrors these shifts. Conducted for the 15th consecutive year, the survey evaluates 1,650 brands across 145 …
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While travel is making a comeback, consumers continue to grapple with limitations on both their time and finances. Despite inflationary pressures, travel remains one of the few discretionary expenses people …
