A report on Marketing Fatigue and the disconnect between consumer and brands in marketing messages
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The global in-flight catering services market is driven by the growth of the aviation industry and increasing demand for air travel. Europe is leading the global in-flight catering services market, …
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The rising number of international travelers is driving the growth of the Global Travel Retail Market as more people travel, they are more likely to purchase goods and services at …
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The full study ranks 86 brands on factors covering the entire customer journey including QSC (Quality, Service, Cleanliness); speed of service; brand sentiment; menu appeal; loyalty and value measures. The study …
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Looking ahead, WTTC anticipates robust investment growth of 11.5% in 2023, totaling $955 billion, with a return to pre-pandemic levels projected by 2025. The organization forecasts an encouraging 6.1% average …
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Mastercard’s guide on gamification strategies for loyalty is covering best practices and benefits.
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Consumer attitudes toward electric vehicles are changing fast—and so are expectations of the car-purchasing experience.
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A large trend—a decline in the value of points across various programs – is investigated. The trajectory is clear: the exchange of value in loyalty programs is becoming less generous. …
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AI-enabled customer service is now the quickest and most effective route for institutions to deliver personalized, proactive experiences that drive customer engagement.
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In the 2030s, leading hotels will offer highly personalized guest experiences, eco-friendly travel choices, and appealing employment prospects. Hotel operators will adopt novel technologies, adapt to the evolving preferences of …
