Article News Category: Loyalty Research, Theory & Surveys

Learn how understanding the intricacies of each customer journey stage and using a customer-led approach, can help your telco brand forge lasting loyalty

As restaurants grapple with declining foot traffic, several fast-casual chains such as Sweetgreen, Noodles & Company, and Panera Bread are extending their loyalty initiatives beyond the digital realm and into …

Without the help of assistance or comfort of a cushion, those just treading financially are in their own unique squeeze during the generally rocky consumer landscape, reflected in their pulled-back …

Based on surveys conducted for PYMNTS’ “Connected Dining” series, the data for June reveals that merely 7.4% of restaurant customers engaged in restaurant-related transactions three times a week or more. …

Future trends in the Customer Experience Management (CXM) market will include hyper-personalization, omnichannel integration, AI-powered interactions, ethical data use, and a concentration on predictive analytics and emotion analysis. Delivering seamless, …

Due to concerns about inflation, a significant number of customers are opting for restaurant takeout instead of delivery. As a result, numerous dining establishments are adjusting their interior spaces to …

“Our exclusive first-party data shows that search volumes in Q2 2023 were steady with the prior quarter, indicating sustained global travel interest,” said Expedia Group Media Solutions vice president of …

Recent research conducted by Contentsquare, a prominent player in digital experience analytics, reveals that leaders in the travel and hospitality sector are still struggling to fully comprehend the sources of …

Numerous retailers are currently testing loyalty programs as a means to incentivize repeated purchases. However, on average, consumers are members of over four loyalty programs; nevertheless, only around two-thirds of …