The culinary tourism market is concentrated, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market. Butterfield and Robinson Inc., G Adventures, …
Article News Category: Loyalty Research, Theory & Surveys
-
Deloitte Global has joined GLO as the latest member showing its commitment to leadership in loyalty and customer experiences. By joining GLO – one of the leading global cross-industry organisations …
-
-
Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of its State of Customer Service in The Middle East report, in collaboration …
-
The Gen Z demographic has immense potential to drive future revenue for merchants. This paper presents research findings about the mindset, behaviors, and payment trends of Gen Z, with focus …
-
-
Companies covered: Paypal Holdings Inc • Global Payments Inc • Wirecard • Aliant Payments. Themes covered: • Macro-economic and ESG-variable analysis of the industry, regulatory, policy, and innovation landscape • …
-
Forbes: Modern consumers value the ability to control how they utilise and redeem their rewards and points.
by GLOby GLOJeff Fromm argues that as loyalty programs continue to proliferate, consumers are increasingly focused on the tangible benefits these programs offer and whether the effort and time investment required for …
-
Marriott International, PCMA and CEMA Report: “Guiding Principles in Experience Design” Findings at the Exchange: Association Masters
by GLOby GLOIndustry Research Cuts Through the Noise of Traditional Trend Reports to Identify Evolving Behaviors and Motivators Shaping the Future of Meetings and Events
-
Research by Shopify and BCG to identify key drivers for converting online shoppers into online buyers
by GLOby GLOCustomisations across the conversion funnel can have varying impacts, though Shopify and BCG find that offering a loyalty program can increase lower funnel conversion 4-6%.
