In a May 2023 transparency survey conducted by Kearney Consumer Institute (KCI), 91 percent of respondents indicated they want transparency from brands and 48 percent said they wanted more transparency …
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Adam Posner releases 2023 Annual Australian market survey “For The Love Or Money” with the Australian loyalty program landscape, loyalty program Experience Index SPVX and 68 Australian loyalty programs scored.
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Access full report on Mastercard Economic Institute Executive Summary & Key takeaways: In the face of a changing global economic landscape, people are packing their bags and heading to domestic …
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GLO Lab: ChatGPT – How can Chat GPT be used by Companies for Content Marketing and Loyalty programs?
GLO Lab is a series of deep-dive insights into the latest loyalty programs and solutions that can benefit CX and loyalty offerings. In this article, we provide ChatGPT 101 overview …
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With dynamic, interactive digital campaigns–called Experiences– brands can collect self-reported, zero-party data directly from consumers. This data can fuel robust segmentation and hyper-personalization, so every touch with customers is relevant. …
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58% of this younger generation doesn’t like advertisements that interrupt content. Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households. 27% of Gen …
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Growing customer preference for personalized solutions to boost growth
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Sitecore data shows 3 in 4 marketers are considering or already using generative AI to personalize content, dig deeper into customer needs and improve the overall customer experience (CX)
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In Runa’s new study, The State of Loyalty, Rewards and Employee Recognition, gift cards rank highest as the preferred method of reward, with flexibility of redemption the most popular reason …
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The article in the Manila times discusses a recently released research report by cloud communications provider Vonage which highlights the technology gaps that businesses are facing in their efforts to …
