Key themes: Destinations are making major investments in travel and tourism; Trending destination is theme parks; cruise ships keep getting bigger and onboard charges and fees on ships are soaring; …
Article News Category: Loyalty Research, Theory & Surveys
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Direct access to a base of loyal customers is a benefit to owning and operating a branded hotel. Loyalty members can help drive occupancy during off-peak periods or weaker economic …
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DataStax report: AI-Powered Relevant Recommendations are Key to Building Brand Trust and Driving Customer Loyalty
by GLOby GLOResearch Reveals 87% of Consumers Regard Relevant Recommendations as Highly Valuable. 65% of respondents do not realize product recommendations from online retailers are powered by AI.
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Airship report: U.K. Shoppers Turn to Mobile Apps for Rewards and Personalised Offers to Navigate the Cost-of-Living Crisis
by GLOby GLO80% of U.K. consumers use their smartphones to access coupons or loyalty cards while shopping in physical stores. 77% of British shoppers use retailers’ mobile apps more often or about …
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Latest report by BoF (The Business of Fashion) and Royalmount (Canada) assesses how brands and retailers can successfully navigate luxury retail’s new dynamics by crafting strategies around three pillars: supercharged …
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The COVID-19 pandemic has increased people’s appreciation for local communities, resulting in a sustained trend towards localism. As economic and political instability continues, people are seeking a sense of belonging …
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Balancing act between digital innovation and customer trust crucial in Africa, says new report by Harvard Business Review Analytic Services with Mastercard
by GLOby GLOBusinesses in Africa serve an increasingly young population who are eager to embrace digital experiences and online services—provided they feel safe and secure while doing so. Balancing innovation imperatives with …
