This report assesses 31 marketing service providers and position them on Everest Group’s PEAK Matrix® as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. The report aims …
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Rising consumer expectations are the No.1 challenge for organisations, putting their bottom line at risk as they struggle to deliver relationship-building experiences.
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Finextra Research Survey (Banking): Customer Experience – Is Hyperpersonalisation the next frontier?
Results from this survey indicate that financial institutions are prioritising investment in customer experience capabilities as a key factor in new IT-led growth initiatives.
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Digital Sales, Brand Loyalty, and Number of Items take a Hit in Q1 as Grocers and Shoppers Develop Strategies to Fight Soaring Inflation
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In the current era of digitalization, providing excellent customer experiences has become more difficult than ever. Customers now engage with companies through various channels such as chatbots, social media, email …
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Mary English, senior director of Strategic Services at The Lacek Group, delves into how loyalty strategies can boost brand affinity—and, ultimately, companies’ bottom line—even in a down economy.
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The 2023 Digital Experience Benchmark report shares the most important digital KPIs driving growth and their impact on the digital experience and customer happiness based on 35bn sessions, 161 bn …
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Digital payments and digital wallets go hand-in-hand with loyalty. Juniper explores current state of the payment card market, ranks its leaders and challengers. The number of payment cards issued via …
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Accor, a world-leading hospitality group, in partnership with Trip.com Group, a leading global travel service provider, and global management consulting firm McKinsey & Company, today published a new educational whitepaper …
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More than 80% of Shoppers Expect Hyper-Curated In-Store Experiences by 2030. Retailers Must Find Appropriate Balance of Online and In-Store Experience and Integrated Technologies to Attract Loyal Customers.
