Original research over 8’000 of Ascendia customers indicates that “It is clear that authenticity is now having a significant impact on share of wallet, revenue and loyalty.” 69% of Canadian …
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Research Reveals That 77% of People Trust Brands More Following Face-to-Face Interactions at Live Events
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Analysis of the rewards programs offered by major North American card-issuing banks reveals opportunities for optimizing points redemption strategies
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47% of respondents have less confidence in the economy; 79% check prices online when shopping in-store underscoring retailers need for omnichannel capabilities
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Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, unveiled its 2023 Consumer Prizing Report examining how consumers evaluate and choose rewards from brands. The report illuminates a shift …
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As customers ‘unbundle’ their banking services, they crave personalized interactions with their banks, giving traditional institutions a chance to win them back
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Data has become a valuable commodity, with only a few large technology companies possessing the insights and profits derived from it. To build and maintain customer trust and loyalty, it …
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In recent years, there has been a significant shift in business towards focusing on the “customer experience” (CX). Although the idea of the customer journey has been a benchmark for …
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The Global Loyalty Predictions 2023, features interviews from GLO members and partners. Leading international loyalty experts from airlines, hospitality, loyalty technology and consulting to reflect on key milestones and most …
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12 Loyalty Technology Solutions researched & scored: Annex Cloud, Bond Brand Loyalty, Capillary Technologies, Comarch, Epsilon, Kobie, Mastercard, Merkle, Oracle, Punchh, Salesforce, and Tenerity.
