High-speed rail passengers can now book Serie A matches, concerts, theatre shows and iconic Italian attractions for their destination cities.
Article News Category: New Loyalty Campaigns & Features
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Burger King has revamped its “Royal Perks” loyalty program by simplifying tiers from six to four and lowering the rewards threshold so members can redeem perks faster, starting at 200 …
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Fairmont Hotels & Resorts Unites the World With a New Season of Giving with Make-A-Wish®
by GLOby GLO“At Fairmont, our greatest privilege is being part of moments that matter,” said Omer Acar, CEO of Fairmont Hotels & Resorts. “Through our ongoing partnership with Make-A-Wish, we’re turning the …
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Aaron’s Transforms Race Weekend into Celebration of Customer Loyalty and Youth Opportunity
by GLOby GLOAaron’s partnered with Front Row Motorsports to deliver an unforgettable 2025 NASCAR Championship Race Weekend experience for customers and local youth from the Boys & Girls Clubs of the Valley …
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John Lewis is introducing an exclusive VIP lounge at its Oxford Street flagship for My John Lewis loyalty members, offering complimentary treats and premium experiences to boost in-store visits and …
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Majestic Wine has relaunched its Wine Club and Lock It In subscription services with new flexibility, curated exclusives, and digital upgrades as it gears up for the key festive trading …
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Choice Privileges Announces an All-New Rewards Experience that Offers More Rewards, More Often
by GLOby GLOThe award-winning program is raising the bar in loyalty by offering more to members: rewards every five nights, a new Titanium tier, and more ways to reach status—faster
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Virgin Atlantic has launched its new Autumn/Winter 2025 in-flight menu, featuring a refreshed breakfast concept, seasonal comfort dishes, enhanced wine selections, and a mid-flight margherita pizza — all designed to …
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Vietnam Airlines Unveils “LotuScent” — Its First-Ever Signature Fragrance Inspired by the Spirit of Vietnam
by GLOby GLOVietnam Airlines has launched LotuScent, its first-ever signature fragrance inspired by the lotus and crafted from Vietnamese botanicals, creating a distinctive sensory experience that embodies the nation’s elegance and enhances …
