HUGO BOSS takes its current membership program to the next level by unveiling HUGO BOSS XP – a pioneering omnichannel member experience that is centered around the HUGO BOSS customer …
Article News Category: New & re-launched programs
-
Sonesta International Hotels Unites Loyalty Programs: Nearly 1,100 Hotels Now Part of Sonesta Travel Pass and Bookable on Sonesta.com
by GLOby GLONew Loyalty Program Amplified with “Sonesta Travel Pass Ultimate Sweepstakes” and Debut of “Rewards Season” Campaign Featuring Judy Greer.
-
-
Royal Caribbean Group Introduces Industry-First Loyalty Status Match Program Across Its Brands – Royal Caribbean International, Celebrity Cruises and Silversea
by GLOby GLOOn its pursuit to transform a vacation of a lifetime into a lifetime of vacations, Royal Caribbean Group takes another step forward in enhancing its guest experience and rewarding guests …
-
-
-
Hard Rock International’s Vast Offerings “Come Together” for Global Launch of Unity by Hard Rock™ Loyalty Program and New Star-Studded Campaign
by GLOby GLOLionel Messi, Noah Kahan, John Legend and Shakira star in campaign that highlights Hard Rock hotels and cafes around the world that loyalty program members can explore
-
The updated AZAL Miles program offers significantly more features and benefits than before, aligning with modern digital trends and customer expectations. The new slogan, “More miles, more skies” (translated from …
-
GLO Interview: Susan Nisbet, VP Loyalty at Langham Hospitality Group on the launch of ‘Brilliant” rewards (Full Interview)
by GLOby GLO0:00 – Introduction • 01:08 – Idea and philosophy behind the launch of ‘Brilliant” • 02:05 – About experience and emotional loyalty • 03:24 – Differentiating features of “Brilliant” vs. …
-
